Displaysense Survey Reveals Weird and Wonderful Usage for Retail Displays

BISHOP'S STORTFORD, England, August 18, 2010 - Displaysense has revealed the results of a new survey that shows many of
the unique ways customers utilise the company's products.

Displaysense's recent survey was originally intended to be a standard
survey to gauge the spread of their customers across the UK but it quickly
became apparent that an entirely unexpected insight into their customers was
to be gained.

Coat hangers
(www.displaysense.co.uk/Clothes-Hangers/?utm_source=unusual-uses&utm_medium=unusual-uses&utm_campaign=unusual-uses)
being used to create cheap digital aerials and divining rods, mannequins
(www.displaysense.co.uk/Mannequins/?utm_source=unusual-uses&utm_medium=unusual-uses&utm_campaign=unusual-uses)
used as paintball targets, wire chrome shelving units as rabbit runs and
clothes pegs altered to make extravagant bottle openers are just some of
the ways in which customers surprised the company when they reviewed the
survey results.

Other ingenious examples uncovered by the survey included a heavy duty
clothing rail used as a 'pull-up' bar as part of a regular exercise routine,
storage jars used as goldfish bowls and even acrylic display blocks used as
an assault course for a lucky hamster.

Initially surprised by the results, the company has now set about using
the data to improve their marketing and advertising campaigns, hoping to reap
the rewards of their customer's honesty in outlining how they use their
products.

Steve Whittle, marketing director for Displaysense commented: "Whilst
we've come across several strange applications of our products in the past,
this survey has shown how varied and widespread alternative uses of our
products are. Although the survey provided us with more expected data on
customer habits, we're certainly not going to disregard the more abstract
ideas customers have employed."

Mr. Whittle continued: "We'd advise other companies to undertake a
customer survey - as well as obtaining valuable customer data, you may find
more than you bargained for. These unexpected insights can generate valuable
marketing strategies for future campaigns as well as ideas for new product
lines."

The news follows the revelation that thrifty customers were using
Displaysense literature holders as cheaper alternative to bespoke iPhone
holders. Able to hold the iPhones and iPads in a secure position, many saw an
opportunity to pay just a few pounds for a Displaysense holder instead of up
to GBP40 for a unit specifically marketed for use with the Apple products.

About Displaysense (www.displaysense.co.uk)

Displaysense was established in September of 1978 as a manufacturer of
quality point of sale displays. Displaysense has a wealth of experience in
design and manufacturing and has been able to develop an ever growing
standard range of more than 5,000 displays for retail, exhibitions, office
and home. The range is now hugely diverse including literature displays,
display cabinets, shopping baskets
(www.displaysense.co.uk/Shopping-Baskets-and-Trolleys/?utm_source=unusual-uses&utm_medium=unusual-uses&utm_campaign=unusual-uses),
mannequins, ballot boxes
(www.displaysense.co.uk/ballot-and-suggestion-boxes/?utm_source=unusual-uses&utm_medium=unusual-uses&utm_campaign=unusual-uses),
office displays, exhibition stands, catering supplies and even items for
the home.

Displaysense works with a large range of clients including, retailers
(multiple and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing and
promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and NHS trusts,
charities, schools and universities and even home consumers.

    For further information please contact:
    Steve Whittle
    Marketing Director
    Displaysense
    Rye Street
    Bishop's Stortford
    Hertfordshire
    CM23 2HG
    UK
    +44(0)845-2008139
    www.displaysense.co.uk

For further information please contact: Steve Whittle, Marketing Director, Displaysense, Rye Street, Bishop's Stortford, Hertfordshire, CM23 2HG, UK, +44(0)845-2008139