Dr. Florent Frederix to Examine European Policy in Support of the Emerging Internet of Things at M2M Forum Europe

LONDON, March 14, 2011 - With the machine to machine market exploding and 29.5 million M2M
connections in Europe at the end of 2010 (Source: Berg Insight), it is clear
that M2M presents a prime and lucrative opportunity for stimulating revenue
growth. As such, the profile and importance of The Internet of Things is
raised and the potential of RFID realised.

Dr. Florent Frederix, Head of RFID Sector, Information Society and Media
Directorate-General for the European Commission, has conducted extensive
research into this emerging area. At M2M Forum Europe (
www.m2mforumeurope.com) Dr.Frederix will present the policy project of
the European Commission with respect to the mass deployment of the emerging
Internet of Things applications (Internet connected objects). The overview
will document ongoing European work and scheduled research and policy
activities.

M2M Forum Europe (www.m2mforumeurope.com) will bring together
experts in the machine to machine market from across Europe and Scandinavia
to discuss the market opportunities, how to climb the M2M value chain and how
to develop strategic alliances with other M2M partners.

Tom Gardner, Wholesale Sales Manager at Three said, "The event will be a
great opportunity for M2M stakeholders to share opinions, experiences and
best practices in the fast growing 3G M2M and Connected Devices market."

M2M Forum Europe (www.m2mforumeurope.com) will hear from
thought-leaders in the field including:

    - Marc Overton, VP Wholesale, Everything Everywhere
    - Carlos Julio Lourenco, Head of Business Unit, Optimus
    - Ana Tavares Lattibeaudiere, Head of Embedded Mobile, GSMA
    - Sandor Borbas, Senior Expert Business Strategy & Marketing,
      Magyar Telekom
    - Kim Bybjerg, Managing Director M2M, KPN
    - Mike Short, VP Technology, Telefonica O2 UK

The M2M Forum Europe (www.m2mforumeurope.com) download centre
features complimentary M2M articles and a podcast by Keith Nurcombe on Mobile
Health. This will be the theme for the post-conference Focus Day on 9th June
2011.

M2M Forum Europe will be held from 6th-9th June 2011 at Chelsea Football
Club, London, United Kingdom - the conference programme is available for
download at www.m2mforumeurope.com

Notes to Editors:

M2M Forum Europe (www.m2mforumeurope.com) will be held from
6th-9th June 2011 at Chelsea Football Club, London, United Kingdom

For further information on M2M Forum Europe (
www.m2mforumeurope.com) contact on +44(0)20-7368-9300 or email
telecoms@iqpc.co.uk

For further information on M2M Forum Europe, contact on +44(0)20-7368-9300 or email telecoms at iqpc.co.uk