Duran Duran to Perform at the European Launch of BELVEDERE PRODUCT(RED)(TM)

LONDON, May 12, 2011 - The creme de la creme of the entertainment and film industry
are set to join Duran Duran at the Cannes Film Festival for an unforgettable
evening at the legendary VIP ROOM to celebrate the European launch of
(BELVEDERE)(RED).

(Photo:
www.newscom.com/cgi-bin/prnh/20110512/454045 )

Following in the footsteps of music icons Debbie Harry and
Grace Jones, the Grammy award-winning group will entertain Cannes revellers
with a memorable performance.

The Cannes Film Festival is renowned as the world's most
glamorous film festival and will be the setting for the European launch of
Belvedere's exciting collaboration with (RED)(TM) - a new special edition
bottle to help raise funds for the Global Fund, the world's leading
financer of programs to fight AIDS, Tuberculosis and Malaria(TM).

This exciting collaboration will see the introduction of a
(BELVEDERE)(RED) Special Edition Bottle in late Summer 2011. Both (RED) and
Belvedere Vodka are unanimous in their objective to empower global consumers
to help eliminate HIV/AIDS.

Guests will gather at VIP ROOM to toast the launch with
classic Belvedere cocktails and enjoy a set from one of the world's most
successful bands

Charles Gibb, President Belvedere and Millennium Imports
states "Belvedere Vodka is delighted to join (RED) in the fight against AIDS
by helping to raise funds generated from the global sales of
(BELVEDERE)(RED) Special Edition Bottle. As one of the world's leading
spirit brands, we are in a unique position to harness the power of our
customers to benefit the millions of people who are at risk, or are
living, with HIV. We want to raise consumer awareness and incite more
global action to eliminate AIDS in Africa. Our message is simple -
(PRODUCT)(RED) helps saves lives."

"(RED) harnesses the collective power of consumers and
business to fight HIV/AIDS, so we are delighted to add the (BELVEDERE)(RED)
Special Edition Bottle to our existing (PRODUCT)(RED)(TM) portfolio of
products and services," says Seb Bishop, CEO, (RED)(TM) International.

<media>

Photo:
www.newscom.com/cgi-bin/prnh/20110512/454045

</media>

For further information please contact Zara Swift or Guy Pewsey at Mission: Email: zara at thisismission.com or guyp at thisismission.com , Tel: +44-20-7845-7800