El Salvador’s Fixed and Mobile Data Markets will Double by 2014, Pyramid Research Finds

CAMBRIDGE, Massachusetts - El Salvador’s fixed and mobile data markets will double in size by 2014 as mobile data services, fixed broadband, and pay-TV drive growth, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

Communications Markets in El Salvador offers a precise, incisive profile of the country’s converged telecommunications, media, and technology sectors based on proprietary data from our research in the Salvadorian market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Salvadorian communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks and factors. Download an excerpt of this report here: www.pyr.com/downloads.htm?id=18&SC=PR052909_CIRELS

El Salvador ranks 12th in Latin America in terms of market size, with the telecom industry expected to generate US$1.5 billion in 2009, notes Jose Magana, analyst and author of the report. “Mobile services and broadband have been the engine for growth with penetration of the population closing at 100 percent and 2 percent, respectively, in 2008,” he says. “Pyramid expects that the Salvadorian telecommunications markets will see most growth from mobile data services, fixed broadband, and pay-TV, all of which are underpenetrated segments as of 2009,” he adds.

Data services will grow at a CAGR of 21 percent over the next five years with both fixed and mobile broadband posting double-digit expansion over the forecast period. “Mobile data services is expected to grow at a CAGR of 22.6 percent over the next five years, thanks to infotainment services such as music, ringtones, mobile video, and mobile Internet,” Magana comments. “Pyramid anticipates operators will focus their efforts on promoting data services as 3G handsets will account for 36 percent of the total base by 2014 from 4 percent in 2009,” he says.

The fixed market is showing steady signs of transformation toward broadband. “Broadband penetration will advance from 3.0 percent in 2009 to 7.7 percent in 2014, driven by a constant price decline pushed by the uptake of bundled packages,” says Magana. The report finds that fixed operators are promoting triple and quadruple plays to encourage adoption and increase loyalty.

Communications Markets in El Salvador is part of Pyramid Research’s Latin America Country Intelligence Report Series. Pyramid Research’s premium Country Intelligence Reports are the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.

Download an excerpt of this report here: www.pyr.com/downloads.htm?id=18&SC=PR052909_CIRELS

Communications Markets in El Salvador is priced at US$990 and can be purchased online here: www.pyramidresearch.com/store/CIRELSALVADOR.htm?sc=PR052909_CIRELS or through Dave Williams via email at dave.williams@pyr.com or telephone at +1-858-485-8870.

For more information about Pyramid Research’s products and services, please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry’s most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

Press contact: Jennifer Baker +1-617-871-1910 jbaker@pyr.com

Source: Pyramid Research

Jennifer Baker, +1-617-871-1910, jbaker at pyr.com