Ember Emerges as a European ZigBee Powerhouse

By Ember Corporation, PRNE
Monday, September 20, 2010

BOSTON and VIENNA, September 21, 2010 - METERING EUROPE - Ember-enabled smart meters are becoming increasingly
pervasive in Europe as the company's ZigBee wireless networking technology
gets deployed in some of the largest smart meter projects across the
continent. Ember's low-power ZigBee wireless solutions - CMOS wireless
system-on-chips (SoCs), networking co-processors (NCP) and ZigBee protocol
software - are extensively used in the smart grid and Home Area Networks
(HAN) as well as a variety of other sensor networking applications.

For example, the UK's largest energy supplier, British Gas (parent
company Centrica (LSE:CNA)) recently announced the UK's first
commercial-scale smart meter deployment. This initiative will help European
homeowners reduce their carbon footprint using Ember-enabled ZigBee smart
meters and ZigBee smart energy devices within homes.

In the UK's largest smart energy initiative to date, British Gas, is
planning to provide a million customers with electricity and gas smart
meters, along with touch-screen in-home energy management displays.

"It's the first step in our commitment to lead the UK into a new realm of
energy management as part of which we will roll out two million smart meters
to customers by 2012," said Petter Allison, Director Smart Metering, British
Gas. "ZigBee as the preferred standard for smart meters and Home Area
Networks combined with the over-the-air upgradeability of Ember-enabled
low-power networking solutions will ensure we can keep our consumers always
up-to-date with the latest capabilities and performance improvements."

Ember's ZigBee networking systems - chips, ZigBee protocol software and
tools - simplify the complexity of integrating embedded software, networking
and RF for developing low-power, wireless products in smart energy, connected
home and other remote monitoring and control applications. Ember has been an
industry leader, future-proofing customers and partners with the most
advanced features. Ember's EM300 family of ARM Cortex-M3 processor based SoCs
with an integrated radio, an outstanding link budget and a unique platform
approach give Ember a leading position in Smart Energy and HAN technology.

"Europe is at the forefront of smart metering, driven largely by the
European Union's goal of having 80 percent of households enjoying the
benefits of smart energy by 2020," said Bert Lutje Berenbroek, Ember vice
president of sales for EMEA. "Ember's ZigBee technology is optimized for
large-scale deployments like the ones in the UK and other parts of Europe,
giving utilities and consumers new energy efficiency capabilities such as
demand response, time-of-use pricing programs, energy monitoring,
pay-as-you-use and net metering programs."

See Ember's ZigBee-based wireless solutions at Metering, Billing/CRM
Europe 2010 in booth E-08.

About Ember

Ember Corporation (www.ember.com) develops wireless mesh
networking technology - chips, software and tools - for Smart Energy,
connected homes, and many other monitoring and control applications enabling
greener living and work environments. The Boston-based company is a promoter
of the ZigBee Alliance with an IC design center in Cambridge, England, an
office in Hong Kong and sales channels and distributors worldwide.

Ember, Ember Enabled, EmberZNet, InSight and the Ember logo are
trademarks of Ember Corporation. ZigBee is a trademark of the ZigBee
Alliance. All other trademarks mentioned herein are the property of their
respective companies.

Ravi Sharma, Ember Corporation, +1-617-951-1236, ravi.sharma at ember.com or Michelle Dillon, Beaupre & Co. Public Relations, +1-603-559-5835, mdillon at beaupre.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :