Entropia Universe Launch Space

GOTHENBURG, Sweden, June 21, 2011 -

- MMORPG Developer MindArk Fulfils Visionary
Milestone by Introducing Entropia Space to Encompass the Planets of
Their Swiftly Evolving Virtual Universe

MindArk, creators of the fast growing MMORPG/Virtual 3D
environment Entropia Universe,  today  announces the
introduction of Entropia Space. This new addition is unique in the
Game market as most Space games only provide space and spaceship
environments. Entropia Universe, which was launched in 2003,
started differently, with thousands of avatars interacting on the
planets of the Universe. The enormous and diverse land areas of the
various worlds will now be surrounded by a complete Space
experience. Avatars will be able to walk around on the ships, land
on planets and asteroids, and then disembark from their ships to
explore strange, new worlds and trade with the inhabitants they
meet.

The launch of Entropia Space, on June 21, includes new
spacecrafts, new environments, space battles and new opportunities
for entrepreneurs to put their skills and creativity to the test to
earn money in the Real Cash Economy of Entropia Universe. New
features will be implemented, as well. A new karma system will
provide ranks and titles for the ships with a clear distinction
between good and evil. Participants’ choices will lead them toward
one or the other; towards becoming a feared space pirate or towards
being a steadfast vigilante.

“What we are doing is truly unique. The vision has always been
to build a virtual universe which mimics the real universe and then
extends it even further. Entropia Universe has seen great strides
in development over the past several years, creating a peerless
experience for participants,” says Jan Welter Timkrans, founder and
CEO of MindArk.  ”We have upgraded the graphics, introduced an
advanced voice system created in partnership with Ericsson,
released several new planets from 3rd party developers partnered in
our “Planet Partner” program and now we are introducing Entropia
Space - all connected with one, universal, Real Cash Economy. After
years of hard work we are finally reaching this major milestone in
bringing our vision to life. It is a great feeling!”

Entropia Space is set to provide a whole new level of diversity,
game play, opportunity and fun to participants, both present and
future. With four planets in the Entropia Universe and more on tap
this year, MindArk is looking forward to further expansion and
added dynamics of the universe.

About Entropia Universe

Entropia Universe was launched in January 2003 and has grown to
more than 1,20,000 registered accounts from over 200 countries and
territories. It is the only virtual universe with a true Real Cash
Economy (RCE). The currency, Project Entropia Dollars (PED), has a
fixed exchange rate of 10:1 with the U.S. Dollar. The business
model is unique as it is based on micropayments, meaning that the
client software is free to download from the Internet, and there
are no monthly subscription fees, thus Entropia Universe provides a
way for new players to immediately start exploring without having
to deposit money. Virtual funds acquired in Entropia Universe can
easily be exchanged and then withdrawn into real-world funds. The
business model has been very successful; The 2010 turnover of
Entropia Universe topped $422,000,000 U.S. For more information,
visit href="www.entropia-universe.com">www.entropia-universe.com

Entropia Universe © 2011 is created and owned by MindArk PE AB.
All rights reserved.

About MindArkPE AB MindArk develops,
operates and provides Entropia Universe. MindArk is based in
Gothenburg, Sweden.

Media Contacts:

Christian Bjorkman
MindArk PE AB
chrbjo@mindark.com

+004631607260