Entropia Universe Launch The Battle of the Forts

MMORPG Developer MindArk Introduce New and Improved Land Grab System

GOTHENBURG, Sweden, March 9, 2011 - MindArk, the company behind the virtual 3D environment Entropia Universe
today announces the upgraded re-introduction of the Land Grab system where
players can fight each other in deadly combat and where the prize has a real
monetary value in Entropia Universe.

The Battle of the Forts is a continuous epic adventure where avatars can
join forces to fight each other to conquer a Land Area that generates income
for the participants as long as they hold it. The system is an integrated
part of the Real Cash Economy system in Entropia Universe, enabling this
unique function.

"As we are introducing new systems into Entropia Universe it is important
to combine exciting game play with the opportunity of earning money. It adds
an edge that is unique for Entropia Universe. On top of this we also have new
state-of-the-art communication technology in the pipeline that will enhance
the experience a great deal, making it even more real," says MindArk's CEO
Jan Welter Timkrans.

The players have to combine strategy with tactics and social skills
whether they are attacking or defending a Fort. They have to master an array
of skills, ranging from combat, communication and maneuvering vehicles such
as attack helicopters, tanks and armed boats.

The system includes two types of battles. One is Fort vs. Fort - a
point-based system where the players themselves set the rules for what prizes
will be handed out. The other, Land Grab Battle, is based on a situation
where there is only one Fort situated on a Land Area. To take the land, the
players must first take charge of the Fort and destroy the Main Control -
upon that, the real battle for the Land Area begins. One thing is for certain
- Destruction pays off!

About MindArk PE AB

MindArk develops, operates and provides Entropia Universe. MindArk is
based in Gothenburg, Sweden and has 80 employees. Furthermore, MindArk
develops supports and monitors the services and maintenance of the Entropia
Platform, the underlying technological and commercial applications that
support the creation and operation of Entropia Universe. Additional
information about MindArk PE AB is available at www.mindark.com.

ENTROPIA UNIVERSE(R), ENTROPIA PLATFORM(R) and MINDARK(R) are registered
trademarks of MindArk PE AB.

About Entropia Universe

Entropia Universe was launched in January 2003 and has grown to more than
1 000 000 registered accounts from over 200 countries or territories. It is
the only virtual universe with a true Real Cash Economy (RCE). The currency,
PROJECT ENTROPIA DOLLAR(R) (PED(R)), has a fixed exchange rate of 10:1 with
the U.S. Dollar. The business model is unique as it is based on
micropayments, meaning that the client software is free to download from the
Internet, and there are no monthly subscription fees. Virtual funds acquired
in Entropia Universe can easily be exchanged and then withdrawn into
real-world funds. The business model has been very successful; the 2009
turnover of Entropia Universe topped $422,000,000 U.S.D. For more
information, visit www.entropia-universe.com.

Entropia Universe (c) 2010 is created and owned by MindArk PE AB. All
rights reserved.

Press Contact: Christian Bjorkman, christian.bjorkman at mindark.com, +46-311607260