etyres Announces Record Sales Growth for 2010

CAMBRIDGE, England, February 28, 2011 - etyres, the UK's leading online tyre company, announces record sales
growth for the 2010 period.

Arctic weather conditions combined with rising consumer confidence in
online ordering have driven sales to record heights for etyres.

etyres saw year on year sales grow by an impressive 26% in 2010 for the
UK's leading online tyres company and November also saw a massive 48% surge
as vehicle owners rushed to have winter tyres fitted in order to cope with
treacherous road conditions caused by severe weather.

Tony Bowman, managing director of etyres, said: "Our year on year growth
is very strong and this is due to several combined factors.

"At the start of the year we had the worst winter since records began
which contributed to a 64% sales boost for the first quarter of 2010. The
snow returned with a vengeance at the end of the year and again we were
inundated with orders."

Mr Bowman also credited the increasing popularity of online ordering with
fuelling the Cambridge-based company's continued success.

Internet shopping is expected to rise by an average of 18% on the
previous year, with total online sales in the UK estimated at around GBP69
billion.

Mr Bowman added: "We fully expect to exceed this percentage because
consumers are turning to the web to track down bargains and our prices are up
to 40% cheaper than the leading high street tyre depots due to our low
overheads."

Throughout the year, etyres has also continued to strengthen nationwide
coverage by opening a further 20 branches around the country.

About etyres:

Launched in 1998, etyres is the UK's first online tyres retailer. It
operates a mobile fitting service, which means customers can have their tyres
fitted at a location of their choice - either at their home or place of work.

Its low overheads mean the price customers pay is always low - up to 40%
cheaper than the leading high street tyre depots on a wide range of tyres,
from premium to budget brands.

etyres sells a number of different tyres in the UK (
www.etyres.co.uk/) including Continental car tyres (
www.etyres.co.uk/tyres/continental), caravan tyres, motorhome tyres,
trailer tyres and 4×4 tyres online (
www.etyres.co.uk/4×4-tyres-vehicles) and well as car batteries
(www.etyres.co.uk/uk-car-batteries) for many car types.

etyres is the registered Internet trade name of Fleet Mobile Tyres Ltd.

    PR Contact:

    Denna Bowman
    Lower Court 3
    Copley Hill Innovation Park
    Cambridge Road
    Babraham
    Cambridge
    CB22 3GN
    +44-(0)1223-832444
    www.etyres.co.uk

PR Contact: Denna Bowman, Lower Court 3, Copley Hill Innovation Park, Cambridge Road, Babraham, Cambridge, CB22 3GN, +44-(0)1223-832444