European Business Schools Command Growing Share of Global Market for Students

Number of GMATs Taken by European Citizens Up 30 Percent Since 2005

MCLEAN, Virginia, March 10, 2010 - European citizens are taking the Graduate Management Admission Test
(GMAT) at a rapidly increasing pace - and they are directing a growing number
of GMAT score reports at management education programs located in
Europe - according to an analysis of GMAT testing trends released by the
Graduate Management Admission Council (GMAC).

The data reflect fast-rising interest in MBA and other graduate
management education programs around the world over the past several years.
Global GMAT testing volume reached an all-time high of 265,613 during testing
year 2009, a five-year increase of 32 percent. The number of tests taken by
Europeans rose 30 percent between 2005 and 2009, to 23,224. Thousands of
business schools around the world use the GMAT as a key part of the
admissions process.

The GMAT testing population is also becoming more international. Tests
taken by non-U.S. citizens accounted for more than half of all GMAT exams
taken worldwide during testing year 2009, the first time this has occurred
since the GMAT's creation more than 50 years ago. GMAT testing years run from
July 1 through the following June 30.

"Earning a business school degree provides a critical edge in today's
complex and challenging economy, and more and more Europeans are recognizing
that high-quality management education is available in their own back yard,"
said Julia Tyler, executive vice president of member services and school
marketing for GMAC, the international nonprofit association of leading
business schools that owns the GMAT.

Trends in where GMAT test takers send their scores are also shifting.
Almost 10 percent of the 801,504 GMAT score reports sent globally in testing
year 2009 went to programs located in 10 European countries, led by the
United Kingdom and France. That group of countries garnered 6.9 percent of
the 567,004 GMAT score reports sent worldwide five years ago.

A key factor in the rising popularity of Europe's business schools has
been increasing interest in those schools by Europeans themselves, GMAC
researchers found. European citizens are sending a significantly smaller
share of their GMAT score reports to the United States while simultaneously
sending more score reports to programs in Europe. British, French, Dutch and
Spanish business schools have benefited the most from this trend.

The most popular European programs among European citizens who took the
GMAT in testing year 2009 were the MBA programs at INSEAD, London Business
School and IESE Business School; the full complement of programs at the
London School of Economics and Political Science; and the master's in
international business program at Maastricht University.

More details about GMAT testing and score-sending trends among European
citizens are in GMAC's latest European Geographic Trend Report for GMAT
Examinees. The report is available online at
www.gmac.com/geographictrends.

The Graduate Management Admission Council (www.gmac.com) is a
nonprofit education organization of leading graduate business schools
worldwide dedicated to creating access to and disseminating information about
graduate management education. GMAC is based in McLean, Virginia, and has a
European office in London. The GMAT was created in 1954 and is used by more
than 4,700 graduate management programs at nearly 1,900 business schools
around the world to assess applicants. The GMAT - the only standardized test
designed expressly for graduate business and management programs worldwide -
is currently available at approximately 500 test centers in over
110 countries. More information about the GMAT is available at
www.mba.com.

Contacts: Sam Silverstein, GMAC, Email: ssilverstein at gmac.com, Tel: +1-703-245-4317, Mobile: +1-703-625-0467; Helena Ronner, Burson-Marsteller UK, 24-28 Bloomsbury Way, London WC1A 2PX, Email: helena.ronner at bm.com, Tel: +44(0)20-7300-6451