European InterRail Sales on Track for Another Successful Year
By Eurail Group G.i.e., PRNEMonday, February 21, 2011
UTRECHT, The Netherlands, February 18, 2011 - Eurail Group G.I.E., the organisation dedicated to the marketing and
management of the InterRail Passes, reports positive full year sales results
for 2010: 244,000 Europeans enjoyed the freedom of travelling with InterRail
and InterRail Pass sales increased 6.2% compared to 2009.
The InterRail product range demonstrates that the growth level with all
the 30 European member railways and partnering shipping lines keeps
increasing every year. The Eurail Group reports that the InterRail Global
Pass is gaining in popularity with sales increasing by 11% since 2009.
This growth was expected with the introduction last year of the InterRail
Senior Pass, offering a substantial discount for over 60 years olds (now
representing 6,4% of the total market share), and the 15 Day Global Pass. The
Eurail Group concludes that both products have been successfully received and
will likely have a permanent fixture in the InterRail portfolio.
"Sales and brand awareness continues to be created by the Eurail Group
members in conjunction with our European marketing campaigns at a constantly
high level," said Mr. Rene de Groot, Managing Director of the Eurail Group.
"This combined effort also helps stimulate sales towards the online booking
channels, which are certainly benefiting from a growing trend to online
purchasing. The consistently strong performance throughout the year reflects
the strength of the InterRail brand," continues de Groot. "As 2011 begins,
the Eurail Group is confident that we will attract over 265,000 passengers
this year who will enjoy the freedom to explore Europe with InterRail."
Editor's note:
The railway companies of the following countries participate in the
InterRail Pass offer: Austria (including Liechtenstein), Belgium,
Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland,
France (including Monaco), (FYR) Macedonia, Germany, Great Britain, Greece,
Hungary, Italy, Luxembourg, Montenegro, Netherlands, Norway, Poland,
Portugal, Republic of Ireland, Romania, Serbia, Slovakia, Slovenia, Spain,
Switzerland, Sweden and Turkey.
For more information:
Eurail Group corporate website and press room: www.eurailgroup.com
Eurail photo library: eurail.informationstore.net
Eurail Group corporate website and press room: www.eurailgroup.com Press Contacts: Ana Dias e Seixas & Ellie Kingswell, E-mail: pressinfo at eurail.nl, tel: +31(0)30-7516-500
Tags: Eurail Group G.I.E., February 18, Netherlands, The Netherlands, Utrecht