Europe's Most Beautiful Cats are on Facebook! Is Your Cat Already There?

GENEVA, June 14, 2010 - Iams just launched a pan-European competition on Facebook to find and
reward the most beautiful cats around Europe.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/iams/42442/

Iams' belief that good health starts from inside led the brand to develop
NEW Iams with Prebiotics, an outstanding innovation to help support cats'
healthy digestion and strong natural defences. Now your cat can be healthy on
the inside, beautiful on the outside.

New Iams with Prebiotics just launched an engaging competition on
Facebook to find and reward the most beautiful cats among 23 countries across
Europe. By simply uploading a photo of their cat to the gallery, participants
have more than 800 chances to win 6 months of free Iams cat food.

Participants can share the picture of their cat with their friends and
family who can vote for them with a simple click helping them to win. The
competition is promising to be really entertaining: the web is expected to be
full of gorgeous pictures, people can write comments and the addition of
Country rankings among cats will spice things up. Cat owners can enter the
competition until 31st July 2010 and the winners will be the cats with the
most votes and the highest ranking.

To give your cat the chance to be the most beautiful and healthy cat on
Facebook is really simple: all you need to do is to follow three quick and
easy steps:

1) Go to www.facebook.com/iamscat

2) Upload a picture of your cat

3) Invite your friends and family to vote for him/her

You have time until 31st July 2010 to make your cat a champion and win
big with Iams!

Contact: rossetto.e@pg.com

Video:
multivu.prnewswire.com/mnr/prne/iams/42442/

Elena Rossetto T: +41-58-004-8223