Exhibitor Bookings Increase for Brand Licensing Central & Eastern Europe

BUDAPEST, Hungary, February 25, 2011 - Advanstar Licensing has confirmed that Performance Brands, IBML and
Allsorts Licensing have been added to the roster for Brand Licensing Central
& Eastern Europe, taking place at the Corinthia Grand Hotel in Budapest on
the 7th and 8th March 2011.

Celebrity and sports specialist IBML will be representing Dunlop, Kangol
and LA Gear amongst its top properties.

Performance Brands, one of Europe's leading brand licensing agents will
be representing Aston Martin, Ford, Oxford University, Unilever, Nintendo and
BMW amongst its impressive portfolio of properties.

Allsorts Licensing completes the diverse line-up with Betty Boop, Yoga
Cats and Dogs and Popeye.

Humaira Kaiser, Marketing Director for Europe commented: "the list of
properties represented at the show now reads like a who's who of the biggest
brands around. The region is experiencing a surge in interest for branded
goods and we are delighted to be giving our visitors the opportunity to
personally meet the professionals responsible for the international
development and extension of these household names."

Visitors are expected from both Hungary and the surrounding regions.
Entry is open to all brand licensing trade professionals but will be free for
licensees, retailers, marketers and sales promotion professionals.

For all enquiries please call +44-(0)-20-8956-2665 or visit
www.brandlicensing-budapest.com

Advanstar Licensing, +44-(0)-20-8956-2665