Sonorys and Adfortel Join Forces to Introduce VoiceAds in Europe

By Adfortel, PRNE
Thursday, February 24, 2011

ROTTERDAM, The Netherlands, February 25, 2011 - Adfortel, developer of mobile advertising solutions, has signed a
reseller partnership agreement with Sonorys, an Austrian-based leading expert
in providing telecommunications solutions, for the integration of Adfortel
VoiceAds Engine into Sonorys Boccacio platform.

This partnership will allow Sonorys to offer its mobile operator
clients an innovative mobile advertising service by reselling the VoiceAds
Engine in Central and Eastern Europe, in countries like Germany, Austria and
Switzerland, among others.

VoiceAds are audio commercials that replace the standard call
waiting tone during the waiting period for connecting a call. The key
difference in comparison with traditional (advertisement) ring back tone
services is that with the VoiceAds Engine the calling party is subscribed to
the service as opposed to the called party. Consumers who opt in for VoiceAds
are rewarded with incentives by mobile operators or promotions by
advertisers. Operators are able to monetize the call waiting period and
unlocking a new revenue stream. Advertisers can benefit from multiple daily
direct contact moments and massive reach, with the possibility to target
specific groups based on their user profiles.

"Mobile advertising is rapidly evolving into a promising form of
ad visibility and technology will be a huge differentiator. As a technology
provider, we are looking forward to work with Adfortel and together take
VoiceAds to the next level", says Jorg Meier, Managing Director of Sonorys.

"Adfortel believes it's necessary to cover the whole ecosystem of
the mobile advertising landscape to deploy mobile advertising services
successfully. Therefore we have strong partnerships with mobile operators,
media agencies, music labels, network vendors and system integrators. The
partnership with Sonorys will open the doors for significant mobile operator
opportunities. The system integration expertise of Sonorys is used for
installation and integration the VoiceAds Engine service within the operators
mobile network. We look forward to the first soon to be deployed integration
of the service in the region", says Vincent van der Goes, COO of Adfortel.

About Adfortel

Adfortel develops and provides mobile advertising solutions. For
more information please visit

About Sonorys

Sonorys is an Austrian company located in Vienna, offers mobile
operator solutions, professional services and voice application services
dedicated to enterprises and service providers. For more information visit

For more information, please contact: Adfortel, Vincent van der Goes, Vincent at, +31-10-477-32-44; Sonorys, Jorg Meier, joerg.meier at, +43-1-2940094-202

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