Extreme Selects GameStreamer to Power a New Extreme Group Video Game Store

GameStreamer Next Generation Digital Distribution and Streaming Experience Excellent Fit with Extreme International Group of Brands

TAMPA, Florida, January 19 - GameStreamer, Inc., a digital platform services provider, and Extreme
International, the group of extreme brands that includes the Extreme Sports
Channel, announced today that Extreme has chosen to use GameStreamer's
digital distribution platform and innovative streaming technology to power a
new extreme branded video game store. The new Extreme Video Game Store will
include thousands of popular video game titles that may be downloaded or
streamed and be added as a new brand to the Extreme Group of brands.

"Extreme is a leading youth focused brand and it totally makes sense for
us to take the brand into the video gaming world. Extreme is all about
inspiring people to get out there, experience and explore the sports and the
amazing lifestyle that they generate and the potential to embody this and
create an amazing experience through video games is huge! There is a perfect
synergy between GameStreamer and Extreme and we're really excited about where
this partnership will take us," says Al Gosling, CEO of the Extreme Group.

Extreme will launch a new games store using the white label game store
service from GameStreamer. The white label game store service is a turn-key
store that provides a full catalogue of games from top tier game publishers,
numerous merchandising elements, exclusive offers only available to
GameStreamer network stores, and the GameStreamer non-linear streaming
technology enabling users to play games immediately without waiting for a
complete download and installation of a game.

"GameStreamer is excited to have been selected by such an avant-garde
brand like Extreme," said Robb Lewis, EVP of Marketing at GameStreamer, Inc.
"We feel our innovative technology and next generation games platform is a
great fit with the Extreme brand and audience and look forward to working
with Extreme in making their game store a success."

About GameStreamer

GameStreamer is a digital platform service provider, providing innovative
technology for the digital distribution, commerce and social engagement of
video games. GameStreamer has built the first truly enterprise-class digital
distribution platform for games that is offered as a white label and turn-key
solution. White label store solutions range from large, multiple genre mass
market game stores or small, single genre boutique game stores whose style
and content can be aligned to their particular vertical website audiences.
GameStreamer works with a wide variety of websites, large and small, to help
improve audience stickiness and convert traffic into revenue. GameStreamer is
headquartered in Tampa Florida with presence in major cities including San
Francisco, Los Angeles, New York, London, Paris and Moscow.

GameStreamer Corporate Site: gamestreamer.com

Show Case Game Store: pcgamestore.com

Follow GameStreamer on Twitter: twitter.com/gamestreamer

About Extreme Group International

Extreme is an entrepreneur led collection of companies founded in 1995 by
Al Gosling. The brand is currently in over 40 million homes in 70 countries
and translated into 12 languages. Today Extreme delivers consumers a range of
branded lifestyle products and services including:

    - Extreme State - stores, apparel, footwear, sunglasses and watches
    - Extreme Hotels - cutting edge accommodation offer
    - Extreme Element - sports courses and experiences service
    - Extreme Entertainment - TV production and distribution
    - Extremepie.com - Multi brand online and mail order retailer
    - Extreme Parks - sports based theme parks
    - Extreme Drinks - Natural healthy functional soft drinks
    - Extreme Publishing - trade and consumer magazines
    - Extreme Mob - mobile network MVNO
    - Extreme Events - sports and music events company
    - Extreme Sports Channel - TV

Robb Lewis, EVP of Marketing of GameStreamer, +1-877-865-2011 ext 820, pr at gamestreamer.net; or Al Gosling, CEO of Extreme, +44-0207-244-1000, media at extremeinternational.com