Extremis Sells Product Licenses at the Milan Furniture Fair

GIJVERINKHOVE, Belgium, April 16, 2010 - At the Milan furniture fair, started last April 14th, the Belgian design
brand Extremis launched a very special concept.

From now on people have the possibility to buy an Extremis license. With
this license, one has the right to re-create themselves a single version of
their favorite Extremis product. Each official license is packed in a box
containing the necessary drawings and specifications.

Dirk Wynants, the creative mind behind Extremis, is well aware that the
idea is very controversial. But, thus, he points out the statement that the
value of an Extremis product is not only the result of a production process,
but that also the intellectual property and the creative work have their
value.

Novelties

Within this concept, Extremis is offering some classics form their range
and are also presenting some newcomers. Its new products include the high
table Abachus, a parasol called InUmbrina and the cube-shaped flowerpot Alea,
all three designed by Dirk Wynants, the driving force behind Extremis.
Another newcomer is the Romeo & Juliet bench. Its integrated flowerpots add a
touch of greenery to any indoor or outdoor environment.

As the popularity of the Sticks space dividers is still growing, Extremis
is launching two new versions: Sticks Curved, a curved based version allowing
you to create circles and curved lines, and Sticks Enlightened, a LED
illuminated version. The timeless ExTempore range is also welcoming a new
addition: ExTempore Patchwork. Its hardwood strips are cut to different
lengths creating a beautiful tabletop pattern and allowing table lengths from
300 to 450 cm.

At first sight, the various Extremis products have very little in common.
But if you have a closer look, you will see that they all share three basic
principles. They are all innovating products offering functional solutions
and encouraging people to get together. That is why Extremis describes its
products as tools for togetherness.

For more information please go to www.extremis.be/press or contact Marieke Hauspie at marieke at extremis.be or +32-58-299-725.