New London City Guide Launches on The Purple Passport

Free online guide features the city's hippest and chicest spots as a resource for both locals and travelers

LONDON, November 1, 2010 - The Purple Passport, a new web-based guide to the world's most exciting
cities, has just launched its complete London City Guide
(www.thepurplepassport.com/picks/London). Featuring over 150 of the
choicest hotels, restaurants, spas, nightlife spots, shops, and activities,
the guide will point locals to nearby hotspots and help travelers plan
distinctive city experiences.

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Recommendations run the gamut from historic hotels to trendy gastropubs,
grand department stores to bohemian neighborhoods, and regal gardens to hot
lounges. Written in a fresh, accessible voice, the guide will appeal to
stylish and discriminating individuals who like to be "in the know."

Users can also take advantage of the site's unique functionality
features, including a mapping tool to find recommended venues near their
primary destinations. Those who open free Purple Passport accounts can create
customized "Passports" of their favorite venues to print or share with
friends via email.

The site's user-friendly, taste-making approach is a reflection of what
its founders, best friends Jennifer Garcia-Alonso and Emily T. Chang, look
for when they travel. "We've been traveling together for over a decade –
with matching purple-colored passport covers in tow," said Garcia-Alonso. The
pair began blogging about their journeys on The Diary of The Purple Passport
in 2008 and launched the beta version of The Purple Passport in 2010 with
City Guides to London and Los Angeles. They look forward to moving beyond the
beta phase in 2011.

About The Purple Passport

The Purple Passport (www.thepurplepassport.com) is a web-based
collection of city guides for the hip and highly discerning traveler. The
site is a one-stop-shop for the full range of urban travel planning needs,
from researching a trip start to finish, to reserving hotels and restaurants,
to creating an itinerary to be shared with travel companions. The Purple
Passport team personally visits every spot that it reviews and never accepts
compensation for featuring a venue on the site. First-person accounts of the
team's travel experiences can be found on the companion blog, The Diary of
The Purple Passport (diary.thepurplepassport.com).

    Contact:
    Jennifer Garcia-Alonso
    Co-Founder
    The Purple Passport, LLC
    245 Park Avenue, 24th Floor
    New York, NY 10167
    jenn.garcia-alonso@thepurplepassport.com

Jennifer Garcia-Alonso, Co-Founder of The Purple Passport, LLC, +1-646-327-6546, jenn.garcia-alonso at thepurplepassport.com