Facebook Rising Star Joanna Shields to Headline as IBC2011 Conference Keynote Speaker

LONDON, June 20, 2011 -

IBC, the leading global tradeshow for professionals
engaged in the content creation, management and delivery of
broadcasting media and entertainment has announced that Joanna
Shields, vice president & managing director EMEA, Facebook, is
to present the convention keynote address at IBC2011.

(Logo: href="photos.prnewswire.com/prnh/20110421/NY87427LOGO">photos.prnewswire.com/prnh/20110421/NY87427LOGO
)

At 09:30 on Friday 9 September Shields will take the spotlight
at the single most significant session of the IBC2011 Conference
programme.  A rising star in the industry, recently being
named as Wired magazine’s number 1 ‘UK Digital Power Broker’,
 Shields’ address will focus on the relationship and
revolution social media has developed with broadcasting, and a look
to the future implications of the pairing.

At Facebook itself Shields’ primary focus is elevating Facebook
as the world’s most valuable marketing and communications platform
for global advertisers and brands. For more than two decades,
Joanna Shields’ focus has been on creating, managing and scaling
international technology businesses, maximising shareholder value
and leading start-up companies to successful exits. Shields has
been a driving force in the European Internet landscape, having
held key positions at leading companies such as Real Networks
International, Google and Bebo, where she built the company from a
start-up into one of Europe’s leading social networks and
spearheaded its successful acquisition by AOL, Time Warner for
$850M in March 2008.

Shields will also join other key industry influencers in the
prestigious IBC Leaders’ Summit, an elite invite only event focused
on ‘Leadership in a Digital Age’ and underpinned by fresh and
diverse research from Deloitte. Inspirational and successful
leaders from across the industry will share their vision and
experiences and explore how to adapt to this new business
environment and help set the agenda for the industry’s future
strategy. For more information on the IBC Leaders’ Summit please go
to href="www.ibc.org/leadership">www.ibc.org/leadership.

Joanna Shields joins a panel of highly established IBC
Conference keynote speakers, which include Neelie Kroes, vice
president responsible for the Digital Agenda, European Commission
and John Smith, ceo of BBC Worldwide.. The leading forum for debate
and analysis of the electronic entertainment industry, the IBC
Conference is attended by the most influential thinkers from the
leading companies in the world, giving a unique insight into the
state of the current industry and a glimpse of the roadmaps that
will govern its future development.

For further information on the IBC Conference please go to href="www.ibc.org/conference">www.ibc.org/conference.

About IBC

IBC is the leading global tradeshow for professionals
engaged in the creation, management and delivery of
broadcasting media and entertainment. The event’s unparalleled
exhibition and agenda setting conference encompass the very latest
developments in broadcasting, mobile TV, IPTV, digital signage and
R&D making it essential for everyone’s understanding of the
industry and its future.

IBC2011 Dates

Conference 8 - 13 September 2011

Exhibition 9 - 13 September 2011

www.ibc.org

Kelly Hyde, Marketing Manager, +44 (0) 207 832 4104, or khyde at ibc.org