Communication is Going Green

LONDON, June 20, 2011 -

Large and far reaching companies are changing the way they
communicate with employees, investors and clients in a bid to
tighten belts and utilise greener methods of communication.

Webcasting and live streaming has developed rapidly over the
last decade, increasing the quality of video communication and
improving relationships globally.

Abandoning the need for staging, catering, deliveries and
travel, there is a long list of carbon-heavy logistics that our
eliminated by streaming a large event online, not to mention the
financial savings that would otherwise occur from countless
logistical expenses.

Streaming solutions provider StreamUK has reported a 50% rise in
webcasting enquiries over the last 6 months, increasing popularity
for its market leading webcasting platform ‘Stream Connect’. CEO
Duncan Burbidge states “I think it’s a mixture of things that has
made webcasting so  popular, of course the environmental and
financial rewards are fundamental, but it also creates positive
connotations for a company proving that not only do they take
corporate communication seriously, but they ‘re also adapt with
modern technology”.

The development of digital technology and streaming capability
has enabled a huge improvement for the user experience, making the
audience feel present despite being thousands of miles away.
StreamUK’s clients in 2011 so far include; World Economic Forum,
Keep Britain Tidy, The British Council, EFSA and The Central Office
of Information as well as several FTSE listed businesses.

Ben Darby
Communications Manager
StreamUK
ben@streamuk.com
+44(0)207-419-2027

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