Falling Annuity Rates Makes Open Market Option 'Vital'

READING, England, October 11, 2010 - Annuities experts at annuitysupermarket.com believe that falling annuity
rates (www.annuitysupermarket.com/) means the Open Market Option is
more important than ever before.

Independent Financial Advisor, Jennie Gray, comments that;

"The Open Market Option basically gives a retiree the right to shop
around and take the best rates they can get for their pension fund,
irrespective of the provider. Nobody has to buy their annuities from their
pension provider anymore."

Jennie even goes as far as to say that the Open Market Option should be
made compulsory;

"The talk of making the Open Market Option compulsory certainly has
scope. So few retirees actually shop around, despite the fact that doing so
could enhance their annual income by up to GBP1,000! That's a substantial
figure and perhaps only in making the Open Market Option an automatic and
compulsory element of the annuities purchase process, will we be able to
ensure everyone is getting the most they possibly can from their funds."

For help or advice on finding the best annuity rates for you, visit
annuitysupermarket.com or call 0800-644-6021.

Jennie Gray, Independent Financial Adviser, +44(0)800-069-9840, 5 Jupiter House, Calleva Park, Aldermaston, Reading, Berkshire, RG7 8NN