Fashion e-commerce Specialist NETRADA is Internationalizing its e-Commerce Business and Acquiring the U.S. Service Provider Fulfillment Technologies LLC (FillTek)

By Netrada Gmbh, PRNE
Monday, March 7, 2011

GARBSEN, Germany, March 8, 2011 - NETRADA, Europe's leading fashion e-commerce service provider, is
expanding and further extending its operations in North America. NETRADA is
acquiring a majority of shares of the e-commerce provider Fulfillment
Technologies LLC (FillTek) which is based in Cincinnati, Ohio. North American
operations will be managed by the newly established company NETRADA North
America, which is a member of the NETRADA Group. The parties have agreed not
to disclose the terms of the agreement.

FillTek has been active in the e-commerce sector since 2001. More than 15
brands trust FillTek's competence and experience in the areas of
e-fulfillment, customer service, online marketing and IT. Its customer
portfolio spans a broad spectrum of segments and includes major mail-order
companies, market leading online retailers and manufacturers from the fields
of fashion, beauty and lifestyle.

For NETRADA, the acquisition represents a further step in its
globalization strategy. The investment gives NETRADA access to growth
potential in the attractive North American e-commerce market and also extends
the range of international services that it offers. NETRADA has become the
first full-service provider capable of providing genuinely global e-commerce
solutions for its partners. Using a single platform, globally oriented brands
can now extend their e-commerce activities barrier-free from Europe to North
and vice versa, while flexibly tailoring their online shops to
national requirements when it comes to shipping, merchandise ranges, payment
conditions, etc.

"This enables us to greatly simplify e-commerce activities for our
globally oriented partners," comments NETRADA CEO Joachim Reinhardt. "In many
cases our partners are market leaders in their segments. They expect one-stop
solutions that allow them to extend their e-commerce operations to attractive
national markets on different continents - without having to deal with
modular solutions and different platforms, systems and carriers."

In FillTek, NETRADA has found the ideal partner in the North American
market. The two companies have been cooperating closely since 2004, creating
the infrastructure for the online shops of numerous international fashion
brands in Europe and the United States. The long-term partnership will allow
the companies to tap potential synergies throughout the value chain.

This applies particularly to 'TradeGlobal," an innovative software
solution for worldwide shipping and customs management. Developed by FillTek,
the Software as a Service (SaaS) solution can be used independent of platform
in E-Commerce systems. Following every order placed online, the software
automatically calculates fully landed costs, including tariffs, taxes,
duties, and other international fees, as well as offers multiple shipping
options. The TradeGlobal solution allows international consumers to see all
costs in their local currency at check out, lowering in-country abandonment
and increasing customer satisfaction with the overall shopping experience.

"Following our joining the NETRADA Group, we can now offer our North
American customers a dependable and efficient means of extending their
e-commerce reach into Europe," says Dave Cook, President of Fulfillment
Technologies (FillTek). "Moreover, we are anticipating high growth for our
'TradeGlobal' division which will significantly simplify international
shopping experience for our client's customers."

The new company has a combined total of 2,000 employees and operates four
fulfillment centers in Germany and the U.S. totaling 200.000 sqm floor space.


Backed by some 1,500 employees, NETRADA develops and implements
international full-service e-commerce and e-fulfillment solutions for major
brands with a focus on fashion, beauty and lifestyle. With over 13 years of
experience in the field, the company has established itself as a leading
fashion e-commerce expert and an exclusive partner to leading brands. Its
services span the entire value chain: online shop operation, visual product
display on the Web, online marketing, customer support, warehousing and
logistics, shopping, and billing & accounting. NETRADA Management GmbH is a
fully-owned subsidiary of D+S GmbH.

About FillTek:

Established in January 2001, Fulfillment Technologies, LLC. (FillTek)
delivers the most comprehensive offering of E-Commerce systems and services
that includes Digital Photography, Site & Content Management, Online
Marketing, Business Intelligence, Global Logistics, Fulfillment Services,
Reverse Logistics, Payment Processing, and Customer Care. Located in
Cincinnati, Ohio FillTek's clients include Catalog Retailers, Web-Retailers,
Wholesalers, and Manufacturers. In conjunction with FillTek's international
eCommerce solution Trade Global, FillTek provides world-class service,
technology and infrastructure, and exemplary customer service. More
information about FillTek and Trade Global can be found on the company's web
sites: and .

    Press contact:

    NETRADA Management GmbH
    Dino Scigliano

    Crystal Kirkland
    Marketing Manager

Press contact: NETRADA Management GmbH, Dino Scigliano, Marketing/PR, +49(0)40-85-17-82-222, d.scigliano at; FILLTEK, Crystal Kirkland, Marketing Manager, +1-513-830-0117, crystal.kirkland at

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