Under Armour and Tottenham Announce Technical Sponsorship and Global PartnershipBy Under Armour Inc., PRNE
Monday, March 7, 2011
U.S.-Based Athletic Performance Leader Expands European Footprint with First Barclays Premier League Deal
LONDON, March 8, 2011 - Tottenham Hotspur Football Club and Under Armour (NYSE: UA), the
U.S.-based leader in performance apparel, footwear, and accessories,
announced today a global partnership agreement and technical sponsorship. The
five-year collaboration is Under Armour's first kit supply agreement with a
Barclays Premier League team and represents the Brand's largest European team
(Logo: photos.prnewswire.com/prnh/20110127/NE37387LOGO )
Beginning with the 2012/2013 season, Under Armour will provide Tottenham
Hotspur with performance apparel, including training wear and playing kit for
the Club's First and Academy teams, together with replica product for the
Club's supporters around the world.
Founded in 1996 by current President, Chief Executive Officer and
Chairman, Kevin Plank, Under Armour is the originator of performance apparel
- gear engineered to keep athletes dry and light throughout the course of a
game, practice or workout. Recognised as the fastest growing performance
brand in the United States, Under Armour has an unrivalled reputation for
innovation with every product designed to improve athlete performance.
Daniel Levy, Chairman Tottenham Hotspur, said: "We are delighted that
Under Armour will become our new technical partner from 2012 onwards. They
are an extremely ambitious brand with global aspirations, making them ideal
partners for Tottenham Hotspur."
Under Armour CEO and Founder, Kevin Plank, added: "This is a highly
significant and exciting partnership for Under Armour. Aligning with an elite
organization like Tottenham Hotspur demonstrates our deep commitment to
growing the Under Armour brand in the UK and to showcasing our apparel and
footwear on the world's most prestigious athletic stages."
While this marks Under Armour's first Barclays Premier League team kit
supply agreement, select players continue to wear Under Armour boots during
Barclays Premier League matches. In addition to Tottenham Hotspur, Under
Armour's European athletic partners include Bundesliga side Hannover 96 and
the Welsh Rugby Union.
Some of Under Armour's roster of athletes include Olympic Gold Medallists
Michael Phelps and Lindsey Vonn; footballer Bobby Zamora and American
football player and Three-Time Super Bowl Champion, Tom Brady.
About Tottenham Hotspur Football Club
Founded in 1882, Tottenham Hotspur is one of the world's most famous and
successful football club brands. An ever present and founder of the Barclays
Premier League, the Club consistently competes for domestic and European
honours. A fourth placed finish in the 2009/2010 season led to Champions
League qualification. The team went on to finish top of its group and now
face AC Milan in the round of 16. For further information on the Club, please
About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer, and
distributor of branded performance apparel, footwear, and accessories. The
brand's moisture-wicking synthetic fabrications are engineered in many
different designs and styles for wear in nearly every climate to provide a
performance alternative to traditional natural fiber products. The Company's
products are sold worldwide and worn by athletes at all levels, from youth to
professional, on playing fields around the globe. The Under Armour global
headquarters is in Baltimore, Maryland, with European headquarters in
Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong,
Toronto, and Guangzhou, China. For further information, please visit the
Company's website at www.underarmour.com
Diane Pelkey, Director of Communications, +1-410-246-5927 or +1-617-256-4541, dpelkey at underarmour.com; or Tottenham Hotspur: Dan Cooper, Head of Media, +07917725741, daniel.cooper at tottenhamhotspur.com
Tags: London, March 8, Under Armour Inc., United Kingdom