Fashion has Democratised!

LONDON -

- With Photo

Democracy hit the world of women’s fashion today with the launch of an exciting new online store. Just as Banksy took on the established world of art, www.betafashion.com aims to take on the big labels by becoming a leading creative force in the industry, challenging the very way fashion is conceptualised, created, and consumed.

Unlike any other label, betafashion.com’s unique online community of designers, buyers, and fashion conscious individuals are the sole creative force behind the brand. Betafashion.com provides an ideal platform for gifted young designers to display their talent, raise their profile and earn some considerable cash prizes, by running ongoing design competitions carefully sculpted to encourage creativity and inspire their next collections. To win the prizes designers need to impress not only the label’s professional in-house design team, but also their peer designers, and Beta Fashion’s community of fashion conscious shoppers - with everybody voting for the designs they want to see produced and sold in the online store. As the label grows in size so will the prize money, giving the community not only a creative stake in the company, but a financial one as well.

All items in the online store are limited edition, so shoppers looking for maximum choice should visit the site today, where they can look through and order from the brand’s current collection, as well as vote for their favourite new competition entries. Designers wanting to enter Beta Fashion’s competitions should visit www.betafashion.com where they can download competition briefs and find out more about the multiple cash prizes to be won.

www.betafashion.com

Notes to Editors: - www.betafashion.com is the world’s first online fashion label whose collections are entirely based on designs submitted by members of its community of raw talent designers. - By running regular competitions, Beta Fashion encourages its users to submit their own original fashion illustrations for the chance to win multiple big cash prizes - terms and conditions apply. - Winning designs are professionally manufactured and sold in the label’s online store - giving shoppers and designers the chance to buy something totally unique that they helped create and choose formanufacture. - Joseph Nigoghossian, graduate of Central St Martins, heads the Beta Fashion design team. He has worked for acclaimed designers John Galliano (Dior), Lucia Silva, Marios Schwab and Louise Goldin.

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Source: Beta Fashion Ltd.

For further information please call Simon Morgan, Director, +44(0)207-739-7395, email press at betafashion.com