FEMSA Schedules Conference Call to Discuss First Quarter 2011 Financial Results

MONTERREY, Mexico, April 12, 2011 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) is pleased to invite you to participate in its First Quarter 2011
Conference Call that will be held on:

    Thursday, April 28, 201
    11:00 AM Eastern Time
    (10:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 1st quarter 2011 financial results, followed by a
question and answer session. The quarterly results will be released on April
28 before the markets open.

    To participate in the conference call please dial
    Toll Free US: +1-800-659-2056
    International: +1-617-614-2714

    Conference ID: 56802669

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is a leading company that participates in the non-alcoholic
beverage industry through Coca-Cola FEMSA, the largest independent bottler of
Coca-Cola products in the world in terms of sales volume; in the retail
industry through FEMSA Comercio, operating the largest and fastest-growing
chain of convenience stores in Latin America, and in the beer industry,
through its ownership of the second largest equity stake in Heineken, one of
the world's leading brewers with operations in over 70 countries.

    Media Contact
    comunicacion@femsa.com

    IR Contact
    investor@femsa.com.mx
    +52-81-8328-6167

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