FEMSA Schedules Conference Call to Discuss First Quarter 2010 Financial Results

MONTERREY, Mexico, April 14, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) is pleased to invite you to participate in its First Quarter 2010
Conference Call that will be held on:

                           Monday, April 26, 2010
                           04:00 PM Eastern Time
                        (03:00 PM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 1st quarter 2010 financial results, followed by a
question and answer session. The quarterly results will be released on April
26 before the markets open.

               To participate in the conference call please dial
                       Toll Free US: +1-888-481-2845
                       International: +1-719-325-2133

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and Oxxo, the largest and fastest growing
convenience store chain in Mexico with over 7,300 stores.

    Investor Contact:
    (+52)818-328-6167
    investor@femsa.com.mx

    Media Contact:
    (+52)818-328-6046
    comunicacion@femsa.com

FEMSA Investors, +52-818-328-6167, investor at femsa.com.mx; or Media, +52-818-328-6046, comunicacion at femsa.com