FEMSA Schedules Conference Call to Discuss Fourth Quarter and Full Year 2010 Financial Results

MONTERREY, Mexico, February 8, 2011 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX) is
pleased to invite you to participate in its Fourth Quarter and Full Year 2010
Conference Call that will be held on:

    Friday, February 25, 2011
    11:00 AM Eastern Time
    (10:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 4th quarter and full year 2010 financial results,
followed by a question and answer session. The quarterly results will be
released on February 25 before the markets open.

    To participate in the conference call please dial
    Toll Free US: #: 877-573-3228
    International: +1-706-679-0077

    Conference ID: #: 43048342

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is a leading company that participates in the non-alcoholic
beverage industry through Coca-Cola FEMSA, the largest independent bottler of
Coca-Cola products in the world in terms of sales volume; in the retail
industry through FEMSA Comercio, operating the largest and fastest-growing
chain of convenience stores in Latin America, and in the beer industry,
through its ownership of the second largest equity stake in Heineken, one of
the world's leading brewers with operations in over 70 countries.

Contact Media comunicacion@femsa.com IR Contact investor@femsa.com.mx
+52-81-8328-6167

Media: comunicacion at femsa.com or IR Contact: +52-81-8328-6167, investor at femsa.com.mx