Fergie Goes 'Boom Boom Pow' in Philips Light Dress at Billboard Awards

By Royal Philips Electronics, PRNE
Saturday, May 21, 2011

LAS VEGAS, May 23, 2011 -

Billboard Music Awards — Six time Grammy Award winning singer Fergie
raised the bar in fashion statements this evening (Sunday 22nd May) at the
Billboard Music Awards, sporting a dynamic luminous dress while performing
with The Black Eyed Peas, designed by Philips Lighting in collaboration with
Stylist B. Akerlund.

(Photo: photos.prnewswire.com/prnh/20110522/NY06682 )

The 'little black dress' was crafted using a figure-hugging fabric
integrated with lighting to shape the singer's curves and move with the music
- giving the performance that the singer's fans have come to expect.
Showcasing a fusion of fashion, music, lighting and technology, the Philips
design team worked alongside B. Akerlund, the industry's leading
Stylist/Costume Designer, to construct the dress.

Speaking about the creation, Rogier van der Heide, Chief Design Officer
for Philips said: "As a brand, we seek out to work with artists from a range
of different industries to evolve and revolutionise the way we use light.
When Fergie challenged us to create something new for her, we wanted to
design something that could bring an additional dimension to their audience
and help showcase how light can further enhance experiences. What is
remarkable with this dress is the way the lighting is integrated with the
fabric and works in tandem with the beat of the music."

Rogier continues: "For us, creating this dress was not only about the
aesthetics, it is about viewer experience and impact - enhancing the artist's
performance through application of lighting."

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity." Headquartered in the Netherlands, Philips employs
about 117,000 employees with sales and services in more than 100 countries
worldwide. With sales of EUR 22.3 billion in 2010, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle
products for personal well-being and pleasure with strong leadership
positions in male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at

Silvie Casanova, Senior Manager, Lighting Communications, Philips Electronics North America, +1-781-418-7928, silvie.casanova at philips.com, or Miranda Slaman, Philips Lighting, Global Communications, +31-6-52-54-77-87, Miranda.Slaman at fleishman.com

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