Ferrari Attracts Record Numbers of Visitors to Bavaria City Racing Moscow

MOSCOW, July 17, 2011 -

Ferrari has conquered the Kremlin. The racing car of driver
Giancarlo Fisichella sent the Moscow spectators into raptures
during the fourth edition of Bavaria City Racing Moscow. On the
official Formula 1 competition circuits, Ferrari is engaged in a
battle for the highest podium, with driver Fernando Alonso as its
biggest trump card. In Moscow, Ferrari showed off the technical
abilities of their car.

Ferrari’s presence in Moscow during Bavaria City Racing turned
this edition into a special event. However, former world champion
Jenson Button (Vodafone McLaren Mercedes) and Karun Chandhok (Team
Lotus) also contributed to an exciting afternoon for the
Muscovites, who had gathered around the circuit beneath the walls
of the Kremlin. No fewer than 300,000 racing fans lined the streets
of Moscow to cheer on the drivers.

As co-initiator, Bavaria looks back on a very successful event.
Peer Swinkels, board member of Bavaria, explains: “During the past
few years, Bavaria City Racing Moscow has grown into an extremely
popular event among Muscovites, while it has also become a
respected platform within the motor sport top. It has put the
relevance of Formula 1 in Russia on the map again. The Grand Prix
has now been awarded to Russia with effect from 2014.” Swinkels
continues: “Bavaria is of course extremely proud of the fact that
it managed to get Ferrari to come to Moscow this year. Ferrari is
and remains the crème de la crème of motor sport. Their
participation will turn the fourth edition of Bavaria City Racing
Moscow into the most sensational edition ever.”

The crowd was treated to a complete racing show. The racing cars
were initially splashing through the water, caused by the heavy
rain and later on the crowd saw the show once again, but then on a
sunny circuit.

On behalf of Ferrari, Fisichella drove his car through the
streets of Moscow. “It is a great circuit with the Kremlin and the
Red Square in the background. The rainy circumstances demanded
everything from the drivers and turned the demonstration into a
stunning show”, said Fisichella. “The crowd went wild and that’s
what it’s all about”.

About Bavaria

Bavaria beer brewery is the second oldest family-owned company
in the Netherlands. Bavaria employs approximately 1,000 members of
staff, at home and abroad. Managed by the Swinkels family, the
Bavaria brewery in the south of the country has been brewing beer
according to a unique family recipe for seven generations now. This
has enabled them to safeguard the best quality since 1719. Pure
ingredients form the basis for quality, and that is why Bavaria is
brewed from naturally pure mineral water, while the company malts
its own barley.

Bavaria is the second biggest beer brewery in the Netherlands,
but also the second largest beer exporter of the Netherlands.
Sixty-five percent of the six and a half million hectolitres of
beer is exported. Bavaria is represented with different products in
more than 120 countries the world over. In the Middle East and a
number of countries in western Europe, Bavaria is particularly
popular for its non-alcoholic products. In addition, as a
family-owned company Bavaria has been able to take up a unique
position with its specialty beers in a number of western European
countries, such as with 8.6 in France.

Bavaria’s unique marketing has been attracting attention
internationally as well recently. Popular commercials with
international stars such as Mickey Rourke, and the Bavaria Moscow
City Racing Formula 1 event have also generated a lot of publicity.
In terms of marketing, Bavaria manages to grab international
attention with surprising combinations, such as the DutchDress
campaign (2010 World Cup), a fashionable orange dress for
women.

About Bavaria City Racing

Both in Rotterdam and Moscow, Bavaria City Racing has grown into
one of the biggest crowd pullers of the past few years. The
demonstrations by international racing cars and drivers from the
highest racing classes, combined with free admission to the event,
brings the top of motor sport unprecedentedly close. Fernando
Alonso, Jenson Button, Vitaly Petrov, David Coulthard, Nelson
Piquet Jr., Heikki Kovalainen and Adrian Sutil all appeared at
earlier editions.

Bavaria City Racing Rotterdam

Bavaria City Racing started off in Rotterdam in 2006. Prominent
places in the city, such as Willemsbrug and Hofplein have set the
scene for roaring engines and spectacular doughnuts of various F1
cars ever since. After 5 successful editions, Rotterdam now boasts
approximately 550,000 enthusiastic fans, making Bavaria City Racing
one of the city’s biggest crowd pullers. The 6^th edition
of Bavaria City Racing Rotterdam is scheduled for 21 August
2011.

Bavaria City Racing Moscow

What many people considered impossible, became reality in 2008:
major roads in and around the extremely busy centre of Moscow were
closed off for the first edition of Bavaria City Racing Moscow.
Since then, Red Square and the Kremlin, one of the heavily guarded
places in the world, serve as a surrealistic platform for various
F1 teams and other international top classes. It is still regarded
as an exceptional event, as evidenced by the media attention in
Moscow: in 2010, the event attracted no fewer than 600
international journalists and camera crews to the Russian
capital.

Photos and videos are available from href="www.bavariacityracingmoscow.com/">www.bavariacityracingmoscow.com
.

The WORLD FEED of the European Broadcasting Union
(EBU) will be available from 15:15h till
15:30h GMT. Videomaterial is also available on
Worldlink: href="www.eurovision.net/worldlink">www.eurovision.net/worldlink

For more information, please contact Bavaria: Inge van der Heijden, +31(0)6-5109-1578, inge.van.der.heijden at bavaria.nl.