FIFA.com Predicts 5.5 Billion Page Views for 2010 FIFA World Cup(TM)

GENEVA, April 30, 2010 - FIFA.com's first-ever Panini Virtual Sticker Album, presented by
Coca-Cola, drives two million sticker swaps within two weeks of launch.

FIFA.com, the world's official football website, today, 29 April 2010,
announced that it is expecting record site traffic for the 2010 FIFA World
Cup, making it the most visited football website in the world. The FIFA.com
forecast is 5.5 billion page views, compared to 4.2 billion recorded for the
2006 event.

The site's popularity has been boosted by the launch of the FIFA.com's
first-ever Panini Virtual Sticker Album, which is presented by Coca-Cola.
Since its launch on Tuesday 14 April, the free application has generated 200
million page views and over two million sticker 'swaps'.

Every day, each collector receives a virtual pack of five stickers
featuring the superstars and teams of the 2010 FIFA World Cup(TM). The
stickers can then be collected or traded with other fans all over the world.

Matt Stone, FIFA's Head of New Media, says: "Our official forecast of 5.5
billion FIFA.com page views could even be conservative given we received 4.2
billion PVs in 2006. The Panini Virtual Sticker Album has really ignited our
online World Cup activity. We're delighted football fans are finding the
application so engaging."

Fans can raise their collecting power by forming a group, but only
individual collectors will be eligible for a prize draw (deadline 16 July
2010) to win one of a 100 keepsake hardcover printed versions of the 2010
FIFA World Cup Sticker album, also produced by Panini.

About FIFA.com

FIFA.com, the world's official football website, is the online heart of
football.

Recognised as the world's most authoritative football website, unrivalled
for depth, insight and accuracy, FIFA.com reliably and impartially delivers
the global football message across multiple digital platforms to an
international community of millions of professionals and enthusiasts.

Constantly updated, FIFA.com (online 1995) offers the latest news, video
highlights (with no cross-border restrictions on viewing), historical data,
contact with the stars, behind-the-scenes access, and - through the free
FIFA.com Club - a global meeting point for people who care about football.

In addition, FIFA.com supplies a one-stop shop for retail, event
ticketing, accommodation and hospitality. Through serving the global football
community it also delivers value to FIFA.com's commercial partners (Adidas,
Coca-Cola, Emirates, KIA, SONY, VISA) and World Cup sponsors (Budweiser,
Castrol, Continental, McDonalds, MTN, Satyam, Seara, Yingli Solar).

In an average month, FIFA.com attracts approximately 5 million unique
users and generates over 80 million page views. The 2010 World Cup is
predicted to generate over 5.5 billion page views.

About FIFA

FIFA (Fédération Internationale de Football Association), an association
governed by Swiss law, was founded in 1904 and is based in Zurich. It has 208
member associations and its goal, enshrined in its statutes, is the constant
improvement of football. FIFA employs some 310 people from over 35 nations
and is composed of a Congress (legislative body), Executive Committee
(executive body), General Secretariat (administrative body) and committees
(assisting the Executive Committee).

For more information, please contact: Matt Stone, Head of New Media, Email: matt.stone at fifa.org, Telephone: +44(0)7521-683-831