npower and The Football League Announce GBP2m Community Investment

By Npower, PRNE
Monday, November 1, 2010

WORCESTER, England, November 2, 2010 - npower and The Football League have announced the launch of 'Home Town
Heroes', a new community initiative that aims to put the power into the hands
of the fans.

The GBP2m Home Team Heroes ( initiative -
which will be run over the course of the three year sponsorship - will ask
communities around the UK's 72 Football League grounds to vote on how this
money should be spent, in order to make the most impact in their local area.

Communities can choose from one of three projects for children:

    - A 'respect' training workshop for ten year-olds run in schools with a
      focus on team work and citizenship

    - Football skills training for 4 - 6 year-olds run by the club's
      community coaches

    - Improvement/clean up of a local park into a more football friendly

The public will have until the end of December to decide and then each
Football League club will work with npower to implement the project their
fans have selected, before the end of the season. The 72 clubs will be
supported in this initiative by The Football League Trust which oversees the
League's community and youth development programmes

Fans can cast their votes by clicking onto the npower website
(, texting;
filling in postcards at their local Football League club or one of npower's
touring event stands in the local area; or by logging onto their club's
official website.

Volker Beckers, RWE npower's CEO, said: "This scheme is all about giving
power to the fans. As a new sponsor, we didn't want to come in with a 'one
size fits all' approach. Instead, we're asking the communities around each
club to vote and tell us which option suits them best."

Greg Clarke, Chairman of The Football League, said: "Football
League clubs are an integral part of their local communities, demonstrating
that football has the power to make a difference to peoples' lives. Whichever
project each community votes for - be it respect workshops, football training
or the improvement of local playgrounds - our clubs will be actively engaging
with local children to encourage them to get involved in football."

About Home Team Heroes

npower's home team heroes programme aims to engage over half a
million children over 3 years. Fans can vote for their club to run one of the
three options in their local area.. Voting will take place during November
and December by one of the following methods:

    - Completing postcards available from each Football League

    - Texting - free text to 81000 with club name and project
      choice i.e. respect, playground or coaching

    - npower Website - the public can log onto to vote

    - Email - email with club name and
      project choice i.e. Respect, Playground or Coaching

About npower

    - npower is one of the UK's largest electricity suppliers
      ( and has 6.6 million
      customer accounts across the UK.

    - npower sponsors The Football League (

    - npower has been awarded platinum status in Business in the
      Community's CR Index and is one of twenty-nine companies to have
      achieved the CommunityMark since its launch. All CommunityMark
      achievers have been recognised for demonstrating excellence in their
      holistic and strategic approach to community investment.
    PR Contact:
    Sunita Patel
    PR Executive
    Bridgwater Road
    WR4 9FP

PR Contact: Sunita Patel, PR Executive, npower, Bridgwater Road, Worcester, WR4 9FP, +44(0)845-070-2807

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