Football Grips the Internet as 2010 FIFA World Cup(TM) Occupies Nearly an Hour a day of the Average European's Online Time

Thursday, June 24, 2010

JOHANNESBURG, June 25, 2010 - As the 2010 FIFA World Cup(TM) grips the planet and moves into the final
16,, the world's official football website reveals that the average
internet user is now clocking up 55 minutes per day - that's a combined 28.4
hours over the 31 days of the tournament — looking for World Cup news,
statistics and video, and interacting with other fans on social networking
sites such as Twitter.

At the end of a tumultuous World Cup week - which saw England qualify for
the final 16 and Italy knocked out of the tournament - also
announced further record traffic. It peaked on Wednesday 23rd, when England
played Slovenia, with an unprecedented total of more than 410 million page
views. 126 million of them occurred shortly after the match ended, between
5pm and 6pm
local time in South Africa, when data requests from visitors
reached more than one million a second.

This level of activity on corroborates this week's announcement
by independent Web analysts Experian Hitwise that, with 1 in 88 UK searches
now World Cup-related, stands as the biggest recipient of 2010 FIFA
World Cup traffic.

German fans spend the most time online, clocking up 76 minutes per day,
followed by the Spanish (65 minutes) and the Swiss (61 minutes). UK-based
fans average 44 minutes per day.

The survey of 5,000 people across Europe also revealed that, at the start
of the tournament, over two-thirds of Europeans (71%) were planning to watch
TV or go online to follow all key matches - whether involving their own team
or not — while over one-quarter (27%, comprising 38% of men and 17% of
women) were planning to watch at least half of all games, regardless of their
own team's success.

Spain can pride itself on the highest ratio of fans, with 90% of Spanish
respondents saying they would watch at least some of the matches, closely
followed by Germany (89%) and the UK (62%).

Matt Stone, Head of New Media, Email: matt.stone at, Telephone: +44(0)7521-683-831

will not be displayed