UK's Towler to Be Honored for Online Racing Championship at NASCAR Finale in the U.S.

Thursday, November 4, 2010

BEDFORD, Massachusetts, November 5, 2010 - While most of his neighbors are fending off Yorkshire's late fall chill,
on Sunday afternoon, November 21, at Homestead-Miami Speedway, Hull's Richard
will be basking in Florida sunshine while being honored in front of
100,000 fans as NASCAR's first national series champion from outside North
and initial titlist in the American stock-car racing sanctioning
body's first truly global racing series, the 2010 NASCAR Series
World Championship.

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The series is the product of NASCAR's partnership with, the
world's leader in online motor racing. is owned by John W. Henry, who also is primary owner of the
Boston Red Sox baseball team, co-owner of NASCAR's Roush Fenway Racing and
led a group that recently purchased the English Premier League's Liverpool
Football Club.

"There was great competition for the title and it came down to the wire,"
Henry said. "The championship was determined at the very last one of the
season's 18 races! Richard won at Bristol Motor Speedway, Charlotte Motor
Speedway, Michigan International Speedway and Richmond International Raceway
– all without leaving his home in Hull. Congratulations to Richard, who also
finished second in the Road Racing World Championship."

But before the first green flag fell for the NASCAR Series
World Championship race, first Towler had to qualify for the series. Only the
top 50 drivers among the more than 20,000 members from over 80
countries are eligible to compete.

In fact, his trip to Miami — where NASCAR senior executives will present
him with $10,000 in cash, as well as a custom-designed NASCAR championship
jacket, ring and trophy — is the Web designer and part-time sim racing
driver's first trip out of England.

"I'm just starting to understand exactly how big this is," Towler said.
"It's really a huge thrill to be part of NASCAR's season finale and be
recognized for my accomplishment in front of 100,000 fans at Homestead-Miami
just before the race starts."

The NASCAR Series World Championship is not only NASCAR's
first truly global racing series, but the first in which the races take place
in the virtual world rather than the physical one, and drivers compete
wheel-to-wheel with one another in real time over the internet from locations
in Europe, Asia and North America.

The 18-race 2010 NASCAR Series World Championship opened 10
February with a race at the 2.5-mile high-banked Daytona International
Speedway, won by NASCAR-star Dale Earnhardt, Jr., a long-time racing game
enthusiast. The second race, on Las Vegas Motor Speedway, was won by Sandeep
, of Mumbai, India. Altogether ten drivers scored victories, with
Towler's four wins demonstrating his versatility at a wide variety of oval
tracks — the half-mile Bristol Motor Speedway, 1.5-mile Charlotte Motor
Speedway, two-mile Michigan International Speedway and three-quarter-mile
Richmond International Raceway.

In addition to organizing the seven online racing series that are
sanctioned by NASCAR, organizes for its 20,000+ subscribers a
variety of road-racing and oval-track racing series featuring over 20 cars on
over 40 tracks from North America, Europe, Australia and Asia.

The UK is home to the second-largest contingent of iRacing members. The
Silverstone and Brands Hatch circuits are already represented in the
service's track inventory and Oulton Park is under construction. Earlier this
month unveiled its virtual version of the Williams-Toyota FW31
grand prix car, which was developed in partnership with the legendary AT&T
Williams team based in the U.K.

"In order to celebrate the release last week of the Williams car and our
inaugural Grand Prix racing series we've developed a special half-price
package," noted Tony Gardner, president of "It includes a
three-month subscription, with all of our basic content and everything you
need to race the grand prix series. It is open to everyone and the package
includes the Williams-Toyota FW31 and two of the world's legendary grand prix
circuits — Silverstone and Zandvoort — for US$35.00."

Go to: (Promotion code is: PR-ENGLAND)

"The car is fantastic," said former F1 driver and current IndyCar star
Justin Wilson after driving the Williams-Toyota FW31. "It's just how I
remembered driving an F1 car and even more driver-friendly than I expected.
Whatever your experience, you can drive the car, though getting the last bit
is really hard. But that's the challenge."

Williams-Toyota FW31 video action at:


The company was founded in 2004 by Dave Kaemmer and John Henry. Kaemmer
was co-founder of Papyrus Design Group, developers of award-winning racing
simulations including "Grand Prix Legends" and "NASCAR 2003." Henry is
principal owner of the Boston Red Sox and Liverpool Football Club, as well as
co-owner of NASCAR's Roush Fenway Racing. has developed numerous
corporate relationships in the motorsport industry, including partnerships
with NASCAR, IndyCar, GRAND-AM, International Speedway Corporation, Speedway
Motorsports, Volkswagen, Ford, and GM. iRacing is open to racers and fans of
all skill levels from top-level pros to complete beginners. To join in the
fun, go to

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from or
viewed at or

Steve Potter, +1-781-271-1925 (office), +1-518-596-0500 (mobile), Steve.Potter at

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