Financial Sites Popular Among Older European Mobile Web Users; Entertainment Content Appeals Most to Teens

RESTON, Virginia - comScore data reveal how age and gender impact mobile web destinations and device choices, and how advertisers can benefit

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today revealed that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. Not surprisingly, however, younger users tend to access any Internet content much more frequently than their older counterparts.

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The latest numbers from comScore illustrate that older mobile Internet users skew towards practical, utilitarian sites, such as those providing financial services, weather and traffic information. Younger users, on the other hand, use their mobile phones more to access social network sites and entertainment content. Categories such as search, weather and news are universally popular, and social networking is the most popular type of content for all subscribers under 35. For those 35 to 44, search is the most popular activity, while weather is the top site category among those over 55 years of age.

Top News and Information Categories, by Age Three-Month Average Ending February 2009 European* Mobile Subscribers Source: comScore Mobile Age 13-17 % Age 18-24 % Age 25-34 % Site Category Visiting Site Category Visiting Site Category Visiting Social Social Social Networking 15.2 networking 19.5 networking 16.5 Web Search 9.5 Web Search 12 Web Search 12.1 Entertainment News 9.1 Weather 11 Weather 10.5 Entertainment Weather 7.2 News 10.8 Sports Info 10.3 Sports Info 7.2 Sports Info 10.7 News 9.9 Entertainment News 6.3 News 9.6 News 8.6 Tech News 6.1 Maps 8.5 Maps 8.3 Gaming Info 5.9 Tech News 8.1 Tech News 7 Stock Quotes/ Stock Quotes/ Movie Info 5.7 Financial news 7.6 Financial News 6.6 Traded Stocks/ Accessed Comics or humor 5.2 Movie Info 7 Financial Account 6.4 *France, Germany, Italy, Spain and the United Kingdom Top news and Information Categories, by Age Three-Month Average Ending February 2009 European* Mobile Subscribers Source: comScore Mobile Age 35-44 % Age 45-54 % Age 55+ % Site Category Visiting Site Category Visiting Site Category Visiting Web search 9.7 Web Search 6.2 Weather 4.4 Social Networking 9.4 Weather 6 Traded Stocks 4.1 Accessed Bank Weather 8.6 News 5.9 Account 4 News 8.3 Sports Info 5.4 News 4 Traded Stocks/ accessed Sports Info 7.8 financial account 4.8 Web Search 3.6 Accessed Bank Maps 6.4 Account 4.6 Sports Info 3.1 Entertainment Social News 5.9 Networking 4.6 Maps 2.7 Traded Stocks/ Accessed financial Social account 5.8 Networking 2.5 Maps 4.1 Accessed Bank Entertainment Stock Quotes/ Account 5.4 News 3.6 Financial news 2.4 StockQuotes/ Stock Quotes/ Financial News 5 Financial News 3.2 Traffic Reports 2 *France, Germany, Italy, Spain and the United Kingdom

comScore also reported the relationship between age, gender and mobile handset ownership. Teenage mobile subscribers age 13 to 17 are more likely to own an LG or Sony Ericsson device, while 18 to 24-year-olds are 80 percent more likely than the average mobile subscriber to own an iPhone. While BlackBerry and iPhone users skew male, women more commonly own a Samsung or LG device.

Handset OEM Demographics, by Benchmark Index Three-Month Average Ending February 2009 European* Mobile Subscribers Source: comScore Mobile Motorola Nokia Samsung Sony LG BlackBerry Apple Ericsson Installed Base (000s) 20,539 83,991 41,605 33,668 12,199 2,385 3,523 Gender Male 95 102 87 102 91 136 150 Female 105 98 113 98 109 63 50 Age 13-17 74 73 117 150 175 39 103 18-24 65 80 114 145 123 85 180 25-34 75 101 97 118 104 118 153 35-44 99 104 93 99 96 129 106 45-54 118 103 97 87 92 116 65 55+ 128 110 99 64 75 77 47 *France, Germany, Italy, Spain and the United Kingdom Benchmark Index = Average share among total mobile users; Index of 100 represents average share

“Mobile offers attractive opportunities for advertisers to target audiences based on the type of content consumed and device owned,” observed Alistair Hill, analyst, comScore. “This targeting ability is extremely valuable for marketers trying to increase their advertising efficiencies in the face of shrinking ad budgets.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Source: comScore, Inc.

Jaimee Steele of comScore, Inc., +1-206-757-1360, press at comscore.com / PHOTO: https://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO