First Choice Announce Launch of 2012 Summer Holidays and New Look Brochures

By Tui Uk Ltd, PRNE
Monday, May 16, 2011

LUTON, England, May 17, 2011 - First Choice has announced that its summer 2012 holidays are now
available to book. The leading operator has also unveiled the first of its
new look brochures.

The first two brochures to be launched are First Choice's Tropical and
the Summer Sun preview brochures. Both feature new additions, including a new
Holiday Village in Menorca, the Club Turquesa Mar. The hotel will be
receiving a family friendly make-over this winter, getting kitted out with
all the high-ropes and child care facilities to ensure it meets the standards
expected of a Holiday Village. It is scheduled to open in May 2012.

Also included in the new Summer Sun preview brochure are four new
SplashWorld properties, including the 4 Sun Aqua Nevis Clubhotel in Bulgaria
as well as the 4 Sun plus Iberotel Makadi Saraya, Hughada and the 3 Sun plus
Tropicana Splash, Hurghada, both in Egypt ( These properties
all have waterparks on site. The 3 Sun plus Parque Cristobal & Siam Park,
Tenerife is also joining the SplashWorld programme and will include unlimited
access to one of the best water parks in Europe, Siam Park. All new additions
for 2012 score 10 out of 10 on Tommy's, First Choice's waterslide tester,

There will also be ten new regional flying routes for First Choice so
customers can choose from a selection of destinations to jet off to from
their doorstep.

All First Choice brochures, including the two just launched and those
expected later this summer, will now all fit into three categories - Silver,
Orange and Jade. The colour of the brochure will indicate what type of hotel
included in the brochure to make it easier for customers and agents to select
the perfect holiday for themselves and customers. Silver brochures indicate
it includes a great selection of premium hotels/resorts; Orange brochures are
for First Choice's differentiated and exclusive hotels and resorts and will
be used for Holiday Village and SplashWorld brochures, while Jade brochures
are filled with standard All Inclusive hotels and resorts, such as the new
Tropical and Summer Sun Preview brochures. The new-look Jade coloured
brochure features a range of long haul holidays and new regional flying
routes to Cayo Santo Maria from Manchester and Cancun from Edinburgh,
bringing the total number of UK long haul departure airports to eight - more
than any other UK airline, offering customers increased choice and

First Choice will be the first mainstream travel brand to offer 100% of
its holidays on an all-inclusive basis. All inclusive holidays
( holidays
will include flights, in-resort transfers, hotel accommodation, three meals
day and unlimited local drinks as standard. All-inclusive is the fastest
growing area, and First Choice will be offering a number of different options
to suit a range of budgets. Market sales of all-inclusive holidays has risen
by 32% over the last five years and over 65% of First Choice's programme for
summer 2011 is already all-inclusive. The new programme builds on this
primarily by transferring a range of all-inclusive properties from its sister
brand Thomson into the First Choice portfolio, and aims to give the two
respective brands increased focus and clarity.

About First Choice:

First Choice is a trading name of TUI UK Ltd, part of the TUI Travel PLC
Group of companies - the UK's leading leisure travel company. First Choice
specialises in package holidays (, beach
holidays and charter flights to a range of destinations, including Majorca
( and Turkey

Customers expect the travel companies they deal with to have the highest
standards of business practice and accountability. First Choice is registered
with the Association of British Travel Agent (ABTA), fully bonded by the
Civil Aviation Authority under Air Travel Organisers' Licence (ATOL) and part
of the Federation of Tour Operators.

    PR contact:

    Grace Jones
    TUI UK Ltd,
    Wigmore House
    Wigmore Lane
    LU2 9TN


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