First "Living Bid Book" Published for Munich's 2018 Olympic and Paralympic Winter Games Bid

By Bewerbungsgesellschaft Mnchen 2018 Gmbh Munich 2018 Bid Committee, PRNE
Tuesday, December 28, 2010

The "Living Bid Book" Information Campaign Provides Video Documentaries Relating to the Bid's Main Themes

MUNICH, December 29, 2010 - On 11 January, the Munich 2018 Bid Committee has to submit its official
Bid Book to the International Olympic Committee (IOC). The "Living Bid Book"
videos help communicate essential information on some key topics of the near
400 page Bid Book to the public. The first edition, focusing on the
Paralympic Winter Games, looks at the intertwined topics of accessibility and

To view the Multimedia News Release, please click:

"The Paralympic Winter Games will not only take Paralympic Sports in
Germany to a new level. Improved accessibility will benefit all people with a
disability, as well as families with young children and the elderly, in the
long term," explains Bernhard Schwank, CEO of the Munich 2018 Bid Committee.
He is keen to point out the lasting impact of these improvements: "With the
Winter Games, Munich wants to create an once-in-a-lifetime experience for all
athletes, while at the same time promoting core values such as friendship,
respect, courage, determination and equality".

Using the example of the Allianz Arena in Munich, the "Living Bid Book"
shows how excellent accessibility in modern sport complexes can be achieved.
Joe Gross from Allianz SE points out the inclusion that comes with
accessibility: "Infrastructure provides the all-important framework, of
course, but it is equally important that people with a disability are
included socially and that mental barriers are dismantled."

Martin Braxenthaler, 10 times Paralympic Alpine Skiing gold medallist,
inspected some of the existing infrastructural features on site. "As you can
see in the film, the Bid Committee is on the right track - a lot has already
been done, but there is still more to do."

For Verena Bentele, a 12 times Paralympic gold medallist in Biathlon and
Cross-Country Skiing, her participation in 2018 depends on where the Games
will take place. "I need the perfect infrastructure if I am to train for
future Paralympic Winter Games. Also, everything on site has to be just
right. The "Living Bid Book" helps publicise the convincing concept for
Munich 2018 and will promote widespread public support."

In 2011, further editions of the "Living Bid Book" will be published on
topics such as 'CO2 Compensation' and 'Security'.


Press contact at the Bid Committee: Bewerbungsgesellschaft Munchen 2018 GmbH, Anna Lena Muhlhauser, Agnes-Pockels-Bogen 1, 80992 Munich, Germany, Telephone: +49-(089)-540428-320, E-mail: presse at

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