Flash Networks' My-i Toolbar Enriches User Experience by Providing a Personalized Interface to the Open Mobile Internet

Operators can Promote Targeted Content and Services Across Devices to Differentiate Their Brand and Increase Customer Satisfaction

HERZLIA, Israel, February 15, 2010 - Flash Networks, a global provider of intelligent mobile Internet
solutions, announced today the availability of My-i, a phone-top toolbar that
provides a user-friendly interface to access personalized and targeted
content while browsing the open Internet. My-i Toolbar enables operators to
offer a differentiated and branded user experience across mobile Internet
devices, increase awareness of new mobile data services by promoting operator
and third party content, and generate revenues from targeted advertising.

"With the proliferation of smartphones and the collapse of the
walled gardens, operators are looking for ways to stay relevant and bring
additional value to their subscribers," said Merav Bahat, Vice President of
Marketing and Business Development at Flash Networks. "My-i Toolbar provides
operators phone-top real-estate which enables them to maintain communication
with their subscribers and promote their brand by providing access to
relevant content and services, according to users' interests."

My-i is an un-intrusive, interactive toolbar that can be invoked
by the user to access relevant content, promoted value-added applications,
and personalized notifications. My-i Toolbar is a network-based solution
which requires no installation on the device itself and is compatible with 3G
and 4G next-generation networks and mobile devices.

Examples of services available through My-i Toolbar include
access to operator optimized search engines; recommended content based on
subscribers' interests, demographic segment, and location; an easy way to
share content directly through social networking sites such as Facebook and
Twitter; and real-time account updates, including notification of data plan
status with an option to upgrade.

Flash Networks' My-i Toolbar is available as part of the
Harmony(TM) Mobile Internet Services Gateway which enables operators to
enhance user quality of experience, reduce operational expenses, and manage
and monetize access to the open Internet by applying best-in-class services
to mobile data traffic.

About Flash Networks

Flash Networks is a global provider of intelligent mobile
Internet solutions that enable operators to improve quality of experience,
reduce network operational expenses, and manage and monetize the mobile
Internet. Providing a faster, safer, richer, and more personalized user
experience, Flash Networks' Harmony Internet services gateway helps operators
achieve significant cost savings through intelligent data traffic
optimization, and applies intelligent policies for targeted marketing and
charging. With offices in Europe, Asia, and North America, Flash Networks'
installed base of top-tier mobile carriers includes O2, Orange, SingTel
Group, T-Mobile, Telefonica, Telenor, Verizon Wireless, Vodafone, and Wind.
For more information, visit www.flashnetworks.com.

    CONTACTS:

    Naomi Rabbie
    Flash Networks
    Phone: +972-9-958-0666 Ext. 241
    Mobile: +972-54-7744539
    naomir@flashnetworks.com
    www.flashnetworks.com

    Monica Maron
    Spicetree Communications
    Mobile: +972-54-5429529
    monica.maron@spicetreecom.com
    www.spicetreecom.com

CONTACTS: Naomi Rabbie, Flash Networks, Phone: +972-9-958-0666 Ext. 241, Mobile: +972-54-7744539, naomir at flashnetworks.com; Monica Maron, Spicetree Communications, Mobile: +972-54-5429529, monica.maron at spicetreecom.com