flook and Geocast Create Partnership to Mobilize Vouchers by Location

Partnership gives users access to cost saving vouchers by location and enriches local discovery experience

LONDON, June 8, 2010 - Flook announced today a new content partnership with Geocast, the UK's
leading location-based ad network that gives users access to local money
saving vouchers. For businesses, it provides increased visibility for them to
mobilize their content as well as precise local targeting and performance
related local mobile advertising for user engagement with the ad. Flook users
can now access these money saving vouchers in the application.

Flook is a local search and discovery tool that helps people uncover and
share the world around them. With flook you can discover places to go, things
to do, local secrets, events - basically the world around you.

The central part of the partnership with Geocast is that flook users will
be able to discover business recommendations near them. Flook will
automatically select the best offers from Geocast's extensive catalogue for
inclusion in flook's content stream. Geocast vouchers will be presented as
full featured content in flook, allowing flook's users to discover great
deals nearby through their award-winning local discovery user interface.
Flook also provides a booking form on the back of the Geocast cards so users
can take advantage of the offers simply by flipping a flook card over without
leaving the application.

"Our partnership with flook will give their users access to vouchers for
businesses by location, which will save them money," says Brad Liebmann,
founder of Geocast.co.uk. "On our side, using flook to show users exactly
where these businesses are with photos of those locations, as well as
providing them with user feedback on those businesses will enhance the
experience for all users across the Geocast network, including flook users."

"We are very excited about what Geocast will bring to our users," said
Roger Nolan, Co-founder, flook. "We are building a great collection of
located content that you cannot find on any other search and discovery tool.
The Geocast partnership gives our users even more choices."

    Media contacts:
    Jennifer Hicks for flook
    ink Communications
    +33-6-84-47-80-42
    Jennifer@theinkstudio.com
    Twitter: @jennalee

    Rachel Corcoran for Geocast
    LilyPad PR
    rachel.corcoran@lilypadpr.co.uk
    +44-0844-35-11-484

Jennifer Hicks, ink Communications for flook, +33-6-84-47-80-42, Jennifer at theinkstudio.com, Twitter: at jennalee; or Rachel Corcoran of LilyPad PR for Geocast, +44-0844-35-11-484, rachel.corcoran at lilypadpr.co.uk