Former Google Director Joins the MobiCart Ranks

By Mobicart, PRNE
Tuesday, May 24, 2011

NEWCASTLE UPON TYNE, England and SAN FRANCISCO, May 25, 2011 -

- Leading Industrialist and Google's former Director of Online Sales and
Operations, Stephen Lusty has joined MobiCart as Chairman and Investor

MobiCart ( after making its debut at the world-
renowned DEMO conference in Silicon Valley, California, MobiCart has gone
from strength to strength, to help power the next generation of custom mobile
storefronts. Having recently secured $500,000 investment, MobiCart is
planning its expansion as pioneer in the m-commerce industry which is set to
reach $9 billion in 2011 an InMobi study reveals.

The Engineering and Business leader today said he is delighted to take up
the role with MobiCart in the exciting new world of mobile-commerce.

Stephen, who left Google in 2010 to establish his own Investment company,
said: "I've been very impressed with the team and what they have achieved and
I'm absolutely delighted to join them and invest to help scale the company.

"The dramatic increase in the adoption of smart phones presents
businesses, old and new, with fantastic new opportunities to reach, interact
and trade with their customers.

"MobiCart, with its portfolio of m-commerce shopping cart solutions
provides a smart, simple and unique path to taking a business mobile;
reaching your customers 24/7 and selling more.

"The entire 'customer value chain' is changing and the smart adopters of
m-commerce have the potential to market individually tailored offers to each
customer based on time-of-day, season, location and recent spending patterns.

"MobiCart is the backbone in this chain."

Stephen has worked across the world in various roles within the internet
and technology industry, including General Manager of Flextronics Design
Service in Europe, VP of Engineering at Nortel Networks and is currently
managing investments in a suite of start-ups.

MobiCart founder and CEO Wladimir Baranoff-Rossine said: "We are
delighted to welcome Stephen on board. His experience and leadership will be
a real asset to the team.

"This year has already been really exciting for MobiCart and we know this
is a sign of things to come. The take up for our product has been phenomenal
and we've just gotten started. Support for iPad and Android will be ready in
July along with an HTML5 web app version, and a host of other innovative

Editors note:

MobiCart logos, screenshots and other materials are available from the
company digital press kit:

About MobiCart:

MobiCart is a startup that is taking m-commerce
to a new level of personalization by enabling anyone to quickly deploy a
native storefront application on iOS and Android devices. MobiCart is a
completely free solution that combines a customized application development
platform with an online ecosystem for sharing extensions.

MobiCart is a trademark of MobiCart. All other trademarks and registered
trademarks previously cited are hereby acknowledged.

Wladimir Baranoff-Rossine, Founder & CEO, +44-(0)-845-230-4690, wladimir at

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