Freedom at Topshop Shoots New Street Style Campaign With Cult Fashion Week Photo Blogger Tommy Ton

LONDON, October 4, 2010 - Freedom at Topshop has joined forces with the cult fashion photo blogger
Tommy Ton famed for his trademark style of photography which fixates on
standout accessories.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/freedomattopshop/44205/

The images, which launch to press 4th October, combine Ton's insatiable
eye for detail and the high fashion wearability which is at the heart of the
Freedom brand.

Freedom trawled the streets with Ton to find girls that encapsulate the
brand who would bring their own unique sense of style to each of the key
trends; Katie's kooky and feminine look perfectly shows of SNOW QUEEN with
its theatrical pearl necklace which webs the chest, whilst Danielle's uber
cool hard edge look was perfect for layering on the gothic heavy chains of
the VAMP collection.

"The new Freedom collection is really fun and very eclectic, it was a
great challenge to photo the various girls and to see what trend they
embodied. I love how the collection has a lot of youth and character, wearing
Freedom is almost like the ultimate dress up for a girl!!"

    - Tommy Ton
      Tommy Ton enlisted to showcase how to incorporate jewellery into
      everyday styling.
    - Multiple rings on one hand to give a hard edge Vamp look
    - A thigh skimming waterfall chocker to dress up the minimal look
    - A webbed pearl necklace with a white hair band to match bleached out
      hair

About Freedom

Designed exclusively for high-street giant Topshop, Freedom has been
stealing the costume jewellery limelight for over 15 years. Every month a
staggering 400 styles hit the shop floor ensuring the brand is always one
step ahead of the latest must-have trends.

"Dynamic in our approach to creating must-have trends, our 15 strong
design team trawl the corners of the globe to ensure that no fashion stone is
left un-turned, absorbing everything from catwalks, to street-style, to
markets to vintage. Freedom at Topshop jewellery combines cutting-edge design
and wide choice with value for money making us the style leaders of the
high-street". Vivien Thomason - Buying Director

    Notes to editors

    - Freedom sells 1 item of jewellery every 2 seconds
    - Established in 1994, the Freedom brand became a leading name in the UK
    - Stocked in over 300 Topshop stores nationwide
    - 15 strong design team
    - Celebrity Fans - Drew Barrymore, Jessica Szhor, Beyonce, Fergie,
      Alexandra Burke, Florence Welsh, Pixie Lott, Emma Watson and many more

    For further information and images please call

    Impulse PR
    Nene Granville
    Nene@impulselondon.com
    Gemma Devine
    gemmad@impulselondon.com
    +44(0)20-7637-5686

For further information and images please call: Impulse PR, Nene Granville, Nene at impulselondon.com, Gemma Devine, gemmad at impulselondon.com, +44(0)20-7637-5686