frog design Opens New Studio in Munich

MUNICH, March 30, 2010 - Global innovation firm frog design today announced it has opened a new
studio in Munich and will move its German operations from its previous
location near Stuttgart. The studio will be headed by newly appointed General
Manager Birgit Baier.

"Munich's strong entrepreneurial culture and diverse creative community
make it an ideal place for frog," said Doreen Lorenzo, president of frog
design. "As one of the world's most important centers for business and
innovation, Munich is a powerful hub to foster our presence in the German
market and further extend our reach in Europe."

Despite the global economic crisis, frog has experienced significant
worldwide growth and sees Europe as a key market for expansion. With
additional European studios in Amsterdam and Milan, frog works with major
clients including BBC, Conde Nast, GE, and HP, among others.

"frog has a strong legacy in Germany, and Munich represents an exciting
new chapter for our growth in the market," said Birgit Baier, general manager
of frog design in Munich. "The move gives us the opportunity to be closer to
some of the world's greatest companies, serve our local clients more
effectively, and attract outstanding talent."

Founded in 1969 by German design legend Hartmut Esslinger, frog design
has created groundbreaking work for companies including Apple, Lufthansa and
Sony. Today frog has more than 450 employees and 8 studios in Europe, Asia,
and the US, and works across a broad spectrum of industries, including
telecommunications, entertainment, software, consumer electronics, and
healthcare.

About frog design, inc.

frog design is a global innovation firm and works with the world's
leading companies, helping them to create and bring to market meaningful
products, services, and experiences. frog's multidisciplinary process reveals
valuable consumer and market insights and inspires lasting, humanizing
solutions. With a team of more than 450 designers, technologists,
strategists, and analysts, frog delivers fully convergent experiences that
span multiple technologies, platforms, and media. frog works across a broad
spectrum of industries, including consumer electronics, telecommunications,
healthcare, media, education, finance, retail, and fashion. Clients include
Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo! and others. Founded
in 1969, frog is headquartered in San Francisco, with studios in Amsterdam,
Austin, Milan, Munich, New York, Seattle, and Shanghai. frog design is an
independent division of Aricent, a global innovation, technology, and
outsourcing company, focused exclusively on communications. Aricent is owned
by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and
Flextronics.

    CONTACT INFORMATION FOR MUNICH STUDIO:
    www.frogdesign.com/contact/munich.html

    CONTACT:
    Till Grusche, Senior Marketing Manager Europe

    frog design BV
    Zuidplein 36
    1077 XV Amsterdam
    The Netherlands

    Till.Grusche@frogdesign.com
    ---------------------------
    +31-(0)-20-799-7658 Tel
    +31-(0)-62-503-4660 Mobile
    +31-(0)-20-799-7801 Fax

Munich Studio, Till Grusche, Senior Marketing Manager of frog design, Europe, +31-(0)-20-799-7658, or Mobile, +31-(0)-62-503-4660 or Fax, +31-(0)-20-799-7801, Till.Grusche at frogdesign.com