Frost & Sullivan: The Changing Face of North American Diesel Powertrain

Frost & Sullivan to Host Analyst Briefing on Powertrain Systems on Tuesday, 31 August, 2010 at 3:00 pm BST

LONDON, August 26, 2010 - Diesels have long suffered in 'The Land of Opportunities,' but if recent
trends are anything to go by, things may well change in the near future. The
recent economic crisis has forced the market to look for more fuel efficient
options and diesel vehicles certainly fit the bill. However, the biggest
challenge remains convincing the market that diesel is superior to hybrids
which enjoy far better market acceptance in North America.

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To provide unique insights into the different challenges associated with
diesel vehicles gaining market share and to discuss the strategies adopted by
OEMs with regards to diesel vehicles, the Automotive & Transportation Group
at Frost & Sullivan (www.transportation.frost.com) is pleased to
announce that it will be hosting an online analyst briefing presentation on
Tuesday, 31 August, 2010 at 3:00 pm BST.

This briefing will benefit vehicle manufacturers, powertrain engineering
companies and suppliers.

Highlights of the briefing include analysis of the challenges faced by
players in the diesel market in North America and of the measures they will
adopt to counter these challenges and a discussion of the market potential of
key diesel technologies and of the players most likely to benefit from it.

"Besides technologies such as Diesel Particulate Filters & Common Rail
Diesel Injection, Variable Geometry Turbochargers will also have a very high
market potential," says Hariher Balasubramanian, Research Analyst at Frost &
Sullivan's Automotive & Transportation practice. "It is interesting to note
that some of the European OEMs are betting very heavily on their diesel line
up for the coming years, hoping to benefit from the expected surge in sales
of diesel passenger vehicles."

To participate in this briefing, please email Monika Kwiecinska at
monika.kwiecinska@frost.com with: your full name, company name, title,
telephone number, e-mail, address, city, state and country and a registration
link will be e-mailed to you. You may also register to receive a recorded
version of the briefing at anytime by submitting the aforementioned contact
details.

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    Contact:
    Monika Kwiecinska
    Corporate Communications
    T: +48-(0)-22-390-4127
    F: +48-(0)-22-390-4160
    E: monika.kwiecinska@frost.com
    www.frost.com

Monika Kwiecinska, Corporate Communications of Frost & Sullivan, +48-(0)-22-390-4127, fax, +48-(0)-22-390-4160, monika.kwiecinska at frost.com