Further Wins Two Branding Awards at the Transform Awards 2010

LONDON, March 3, 2010 - Further were winners at the Transform Awards 2010 with a Gold for best
rebrand in the public sector for King's Health Partners and Bronze for best
rebrand of a service for Cinven.

Further's work with King's College London and the three NHS Foundation
Trusts of Guy's and St Thomas', King's College Hospital and South London and
Maudsley in the naming and development of a unique brand for King's Health
Partners, their pioneering Academic Health Science Centre, won the top award
in the public sector branding section of the Transform Awards.

Sally Lingard, Director of Communications at King's College Hospital,
commented, "We wanted the King's Health Partners brand to be distinctive in
both the academic and healthcare fields and to reflect the values of the
organisation - its unique population and its bench to bedside translational
research approach. Further's design, with its references to DNA, was a
perfect fit and will definitely help build awareness of our new Academic
Health Sciences Centre".

Further's Client partner Chris North commented, "King's Health Partners
is a uniquely comprehensive Academic Health Sciences Centre. We are proud to
have created an equally powerful and unique brand for this great
organisation".

Further also scooped best rebrand of a service award for its work with
private equity house Cinven.

Steve Tibble, Cinven's Director of Communications said: "Further's work
for us has helped clarify our position in the market, so it's nice that the
rebranding has been acknowledged with this award".

Patrick Eastwood, Managing partner said: "This award is a great (and
early) endorsement of the quality of our thinking and design work - and shows
we can help our clients go Further".

About Further

Further is the new name for the recently merged branding and reporting
agency, FHD, part of Fishburn Hedges Group, and specialist corporate
reporting firm, Pauffley. Aiming to help clients go further by communicating
better, Further builds brands, reports on performance and makes
communications work harder for many leading businesses and public sector
bodies.

About the Fishburn Hedges Group

The Fishburn Hedges Group includes Further, corporate PR business
Fishburn Hedges, consumer PR business Seventy Seven and digital marketing
agency Brew. It is a wholly-owned subsidiary of advertising and marketing
services group Abbott Mead Vickers Group and of Omnicom, the US-quoted
communication group. The firm has achieved a top 20 placing in the Financial
Times' 'Best Companies to work for' for each of the last seven years.

For more information about Further, please see
www.furthercreative.com

For more information, please contact Anna Mitchell on +44(0)207-543-2000,
anna.mitchell@furthercreative.co.uk

For more information, please contact Anna Mitchell on +44(0)207-543-2000, anna.mitchell at furthercreative.co.uk