Gadi Lesin, President & CEO of Strauss Group, Announced Today the Appointment of Tomer Harpaz as V.P. Strategy & Business Development and Member of the Group Executive Team

Gadi Lesin, President & CEO of Strauss Group, said today: "I congratulate Tomer Harpaz on joining Strauss Group. Tomer has diverse experience as manager, entrepreneur and CEO & Chairman at strategic consulting firms. I am confident that with his capabilities and energy, Tomer will be instrumental in taking Strauss Group to the next level of growth and development, and I wish him much success in his new role.

TEL AVIV, Israel, June 15, 2010 - Tomer Harpaz was appointed V.P. Strategy & Business Development and
member of the Strauss Group Executive Team, effective July 18.

(Logo:
www.newscom.com/cgi-bin/prnh/20080826/317650 )

In his capacity, Tomer will be responsible for formulating and steering
group and company-level business strategies, managing business development
processes across the Group, and building and developing technologic
innovation.

Tomer started his career in strategic consulting as manager of POC, one
of Israel's largest strategic consulting firms which served as a consultant
to leading companies in the Israeli economy. He subsequently turned to the
managerial domain and served as CEO of ARA Minerals, a company specializing
in building mines overseas. In this framework he set up and managed a mining
company in Madagascar. Later on in his career, he applied his
entrepreneurship and strategic skills in building new ventures and businesses
in communication, finance and consumer products. Among other projects, he was
the founder and chairman of re:bar.

Tomer, 37, holds an MBA from Hull University in London.

    For additional information:

    Media Contact
    Osnat Golan
    Corporate Communications Director
    Strauss Group Ltd.
    Tel: +972-3-6752281
    Mob: +972-52-8288111
    Email: osnat.golan@strauss-group.com
    www.strauss-group.com

Photo:
www.newscom.com/cgi-bin/prnh/20080826/317650

Media Contact, Osnat Golan, Corporate Communications Director, Strauss Group Ltd.,
Tel: +972-3-6752281, Mob: +972-52-8288111, Email: osnat.golan at strauss-group.com