Masternaut Says, BBC Apprentice Alex Epstein You're Hired

By Masternaut Uk, PRNE
Sunday, November 21, 2010

LEEDS, England, November 22, 2010 - Masternaut, the Leeds-based company that uses satellites to track 130,000
vehicles across Europe, has hired BBC Apprentice star Alex Epstein as its
Marketing Guru. Company MD and entrepreneur Martin Port, recruited Epstein as
a Marketing Consultant as soon as he left the reality TV show.

"Alex is a great thinker and marketeer. He has a unique approach to
marketing and brand building; his ideas are original and exciting, which is
exactly what innovative companies need in today's competitive markets.
Masternaut will benefit greatly from his ideas that will enable us to further
develop our marketing strategy," says Port.

Epstein shot to fame in the BBC show with his invention of the Boozy
Banger and the naming of the Cuuli, the combination beach towel, bag and
cooler, that won the new beach accessory task.

"Lord Sugar was completely wrong in his evaluation of Alex and he has
missed out on the opportunity of hiring a highly talented, skilled
marketeer," adds Port.

Prior to being selected for The Apprentice; Epstein worked within
Masternaut marketing team for three years. He now rejoins his colleagues
after his sabbatical as a TV star.

Epstein was selected for the show from 70,000 other would be apprentices.


Contacts: Martin Port at Masternaut, Tel +44(0)113-281-4000, Email: media at

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