GAME Group Sets Sights on Trebling Online Revenues With Appointment of Greenlight

LONDON, November 9, 2011 -

GAME Group plc (GMG.L), Europe’s leading specialist PC and video games retailer and the only company in Europe in its sector to list on the London Stock Exchange, has engaged leading specialist search and social marketing firm, Greenlight, as its search engine optimisation (SEO) and Paid Media agency.

The appointment follows a competitive pitch process which saw Greenlight win.

GAME Group aims to be as dominant a player in the online space as it already is on the high street. Greenlight will be working towards cementing the Group’s position as the leading gaming retailer in the UK, drawing on its clear understanding of the Home Entertainment sector.

“We have ambitious plans to treble online revenues in the next three years”, says Steve Arbon, GAME Group’s E-Commerce Acquisition Manager. “Greenlight has a stand out reputation for its quality of work and delivery of results. This coupled with its demonstrating a good knowledge of the sector we operate in and showcasing a strategy to help us achieve our goal, ultimately proved it the partner of choice to take us forward and grow our presence within search. We have every confidence in our decision.”

Greenlight will provide integrated services and work alongside the Group’s in-house marketing team providing search marketing expertise both on-site and remotely.

Arbon adds:

“With gaming becoming more multi-platform in format, and more games being sold via digital downloads and apps, a key part of Greenlight’s remit will be to keep GAME Group ahead of its competitors in this ever evolving marketplace.”

Warren Cowan, Greenlight’s CEO comments:

“We are delighted to be partnering with GAME Group, in what is a very exciting time for the Electronic Games industry. With the broadening of both gaming platforms from the traditional PC and console to mobile and tablet, and the purchasing models for games evolving into digital downloads, GAME Group is a fantastic client for us to be working with.”

About GAME Group

GAME Group plc is Europe’s leading retailer of PC and video games, video game consoles and related accessories. It operates over 1,300 stores, websites and digital operations in the UK, Eire, Scandinavia, Iberia, Australia and the Czech Republic. The Group’s aim is to be the destination of choice for every consumer.

About Greenlight:

Greenlight is a leading independent specialist search and social marketing firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Thomas Cook, Sky and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected digital marketing training programme via the Greenlight Academy. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightsearch.com

To arrange an interview or for further information please contact:
Krishna Rao                                                   
T: +44(0)20-3326-6232                                   
E: krishna.rao@greenlightsearch.com          

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