Gold Rush on Facebook - Test Your Trading Skills for the Chance to Win Solid Gold Bullion

By American Express, PRNE
Wednesday, July 6, 2011

LONDON, July 7, 2011 -


The Great American Express Gold
Rush Facebook
Game has a Prize Fund Worth
ver £20,000

Today, American Express® launches ‘The Great American Express
Gold Rush’, the UK’s first ever fantasy gold trading game on
Facebook that has a prize fund of over £20,000, including solid
gold bullion worth £10,000. To celebrate the rich rewards offered
by The American Express Preferred Rewards Gold Card, this brand new
game capitalises on the fact that gold has never been more
valuable, and will pit players of all levels against each other
with daily trading challenges that span a month-long period.

To view the Multimedia News Release, please click:


Within the game, which can be found at href="">,
players will travel the world visiting well known destinations with
the task of buying and selling gold for profit. At the start of the
game, players can invest in a variety of gold items including
chains, rings, coins and bars before jetting between London, Paris,
Dubai, Mexico City, Sydney and New York to trade their stock and
make a profit. Players will also collect rewards points as they
spend and trade.

In each city, local news stories influence the price of gold, so
players must use their skills to make the right trading choices.
Profits are accumulated during each daily game and players will
receive a daily ranking based on the amount of profit they accrue.
The player with the highest ranking at the end of the day will be
awarded a fantastic prize inspired by the Preferred Rewards Gold
Card. Whilst wise decision making could see players reach the top
of the leader board, savvy trading is a must, as a host of random
events will change the game in the blink of an eye.

At the end of the 30 day competition, which closes at 23.59 on
5th August 2011, the smartest (and the luckiest) player with the
largest individual daily profit will walk away with solid gold
bullion worth approximately £10,000.

The line-up of prizes includes:

  • Solid gold bullion worth £10,000
  • Return flights to New York and a number of top European
  • Return train tickets to Paris
  • Two night stays at a top London hotel
  • Tables for two at some of London’s most iconic restaurants
  • State-of-the-art digital cameras

Richard Harris, Vice President and Head of Card Acquisition at
American Express, comments: “We are thrilled to be launching ‘The
Great American Express Gold Rush’ game. This is a first for
American Express and has been designed as a fun and engaging way to
compete with friends, family and other Facebook users. The game
taps into people’s competitive side and with the possibility of
winning real gold bullion, the stakes are high. There has never
been a better time to reap the rewards of gold and the game allows
us to showcase the benefits of The Preferred Rewards Gold Card,
highlighting how easily Cardmembers can transform spending into
real travel rewards.”

To play ‘The Great American Express Gold Rush’ and start trading
immediately simply visit href="">
For added competition, invite friends and family to take part by
clicking the share option at the end of each daily trade.

Notes to Editors

Game Terms and Conditions:

This game is based on fictitious markets and does not reflect
real-life scenarios or market conditions. Provision of the game
does not constitute the provision of financial advice.

  • UK residents aged 18+
  • Main Prize: 10oz of solid gold bullion. Plus Daily
    see href="">
    for full terms and list of daily prizes. Conditions apply.
  • Promotion runs 07.07 - 05.08.11
  • To enter: Register and play at href="">
    One game per person per day. Highest daily profit wins a Daily
    Prize. (max one Daily Prize per person).  Highest Daily
    overall score wins the Main Prize
  • Promoter: American Express Services Europe Limited,
    London SW1W 9TQ. The Preferred Rewards Gold Card is offered by
    American Express Services Europe Limited. Registered Office:
    Belgrave House, 76 Buckingham Palace Road, London SW1W 9AX.
     American Express Services Europe Limited is authorised in the
    United Kingdom by the Financial Services Authority under the
    Payment Services Regulations 2009 (reference number 415532) for the
    provision of payment services

The Preferred Rewards Gold Card

The Preferred Rewards Gold Card is a charge card. Unlike credit
cards, a charge card does not have a preset spending limit.
However, the balance of the card must be paid each month in

For more information or to apply for a Preferred Rewards Gold
Card, visit href="">

About American Express

American Express is a global service company, providing
customers with access to products, insights and experiences that
enrich lives and build business success.

A leader in global payments, American Express is the largest
card issuer by purchase volume and operates a worldwide network
that processes millions of transaction daily.

American Express offers a broad array of payment, expense
management and travel solutions for consumers and corporations
including charge cards, credit cards, insurances, travellers
cheques and foreign exchange services.

Learn more at href="">
and connect with us on href="">


Video:  href="">

For further information contact: Samantha Darlaston at Consolidated PR on +44-(0)20-7781-2335 / samanthad at , David Stewart at American Express on +44-(0)1273-216674 / david.a.stewart at

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