Gold Star for George at Asda’s School Uniform

LONDON, August 4, 2011 -

The Full Range Gets Quality and Value Stamp of Approval From the Good Housekeeping Institute

George at Asda’s extensive range of school uniform has been quality tested and given a gold star of approval by the Good Housekeeping Institute (GHI).

The Institute, recognised for its independent testing of consumer products, tested a selection of George’s school jumpers, shirts, cardigans, trousers and skirts and described the range as “great value and hardwearing”. 

The extensive range of school uniform is not only durable but affordable too; with prices starting from just £2.50, George’s uniforms will also help shoppers tighten the purse strings.  Girls’ and boys’ polo shirts are available from £2.50, school shoes from £8 and jumpers and trousers from just £3.

It includes more of the things mums have been asking for, such as secured hems on all trousers, scuff-resistant shoes and adjustable waists on selected styles. They can also buy from a larger range of fashionable boys’ polo shirts, boys’ combat trousers, shorts for girls and a new shape of girls’ pinafore dresses.

Paul Wright, Head of Quality George at Asda comments: “We know how expensive school uniforms can be, and just how quickly kids can get through them. Our shoppers look to us for uniforms that are going to look the part and be durable, but without breaking the bank. As well as the rigorous tests the Good Housekeeping Institute puts the range through, we independently test ourschool uniform for colourfastness, stability and appearance to make sure our shoppers are getting the best value for money.”

The full range of school uniform is covered by a 100 day guarantee if customers change their minds with their purchase. Items are available in store or customers can choose from a wider range of styles and colours online at George.

Notes to Editors

About George‘s 100 day quality satisfaction guarantee:
If for any reason you are not completely satisfied with your George clothing purchase, simply return it within 100 days with your proof of purchase for an exchange or refund. The guarantee excludes all accessories (not made from cloth), footwear, jewellery and George bedding. The normal 28 day return policy applies to these exclusions with the exception of bedding which cannot be returned unless faulty or misdescribed, due to hygiene reasons. This does not affect your statutory rights

About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain’s leading retailers.  It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland).  It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire.   Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You 

Chosen By You is an unprecedented re-launch of Asda’s entire mid-tier own brand range, consisting of over 6,923products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda‘s Price Guarantee

With Asda’s Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury’s, Morrisons and Waitrose, otherwise we will refund the difference.

Matt Francis
matt.francis@asda.co.uk
+44(0)1455884398

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