Green Telematics — A Simple Solution to Lowering Emissions and Enhancing Fuel Efficiency in Europe and North America, Says Frost & Sullivan

LONDON, January 7 - Although emissions from new vehicles have decreased by 13 per cent in the
last decade, old cars continue to be heavy polluters. A strategy must
therefore be framed that not only focuses on new cars and vehicle technology,
but also encompasses the overall reduction of CO2 emission from all vehicles.
Green telematics effectively provides a cost-effective and simple solution to
this challenge. Fleet companies and consumers alike are increasingly warming
to the service since a fuel cost reduction of 10 per cent and an equal
measure of CO2 reduction are possible through green telematics services
offered as a dedicated product or an add-on service.

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New analysis from Frost & Sullivan (www.automotive.frost.com),
Strategic Analysis of European and North American Green Telematics Market for
Passenger and Commercial Vehicles, finds that the European and North American
fleet green telematics market will likely increase from $80.0 million in 2008
to $700.0 million by 2015. The market is growing at a compound annual growth
rate (CAGR) of 36.0 per cent from 2008 to 2015, primarily thanks to growing
pressure on fleet companies to reduce their carbon footprint and develop a
greener image.

"The desire for greater return-on-investments (ROI) benefits given
fluctuating oil prices is a critical driving factor for green telematics in
the commercial fleet sector," says Frost & Sullivan Research Analyst Karthik
Elamvaluthi. "Additionally, the high cost of implementing alternative means
of emissions reduction and garnering a greener image also boost this market."

Green telematics packages, such as vehicle and driver management
services, provide complete data for driving behaviour and fuel consumption
analysis for commercial vehicles. Optimising these parameters ensures green
fleet operation. Real-time navigation alerts also help reduce unwanted
mileage. As commercial fleets grow increasingly concerned about the impact of
ROI while striving to improve their green image, both these elements are
critical drivers.

However, the economic slowdown is forcing fleet companies and individuals
to rethink their priorities and investments. Moreover, public awareness on
the availability of green telematics systems and services remains limited.
"Although a few fleet companies and private car buyers are aware of the
benefits of green telematics services, the majority are affected by the
economic crisis and are still weighing their priorities, further constraining
the growth of this market," explains Elamvaluthi.

While awareness among consumers and fleet operators of the benefits of
green telematics has increased, it has yet to reach levels necessary to
facilitate wider adoption. The business community should proactively work to
enhance interest in this market. "Navigation manufacturers, insurance
companies, telematics vendors and fleet companies should strive to raise
awareness about green telematics systems," concludes Elamvaluthi. "They
should focus on it being a cost effective and fuel-efficient method to
decrease emissions."

If you are interested more information on this study, please e-mail
Monika Kwiecinska, Corporate Communications, at monika.kwiecinska@frost.com,
with your full name, company name, title, telephone number, company e-mail
address, company website, city, state and country.

Strategic Analysis of European and North American Green Telematics Market
for Passenger and Commercial Vehicles is part of the Automotive &
Transportation Growth Partnership Services programme, which also includes
research in the following markets: Global Trend Analysis of Passenger Vehicle
Telematics and Infotainment Market - 2009 Edition, Strategic Analysis of The
European Market for Low Cost OEM Navigation Systems, Comparative Analysis
of the European, North American, Chinese, South Korean and Indian Telematics
Markets, European Consumers' Desirability and Willingness to Pay for
Connected Navigation, and Location-Based Services and Features. All research
services included in subscriptions provide detailed market opportunities and
industry trends that have been evaluated following extensive interviews with
market participants.

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        Strategic Analysis of European and North American Green Telematics
                Market for Passenger and Commercial Vehicles
                               M3FA

    Contact:
    Monika Kwiecinska
    Corporate Communications - Europe
    P: +48-22-390-4127
    F: +48-22-390-4160
    E: monika.kwiecinska@frost.com

www.frost.com

Monika Kwiecinska of Frost & Sullivan Corporate Communications - Europe, +48-22-390-4127, fax, +48-22-390-4160, monika.kwiecinska at frost.com