Frost & Sullivan Award Underlines Caterpillar's Market Share Leadership of European Diesel Generator Sets Market

By Frost Sullivan, PRNE
Wednesday, October 13, 2010

LONDON, October 14, 2010 - The 2010 Frost & Sullivan European Market Share Leadership Award in the
Diesel Generator Sets Market is presented to Caterpillar Inc. The company has
consolidated its leadership position on a platform of adaptability,
versatility and experience. In a declining market, it has been able to
generate revenues, accounting for a leading share of 24.9 per cent in the
European diesel generator set market in 2009.


"Such pre-eminence is the direct consequence of a unique growth
development strategy, coupled with Caterpillar's commitment to match customer
requirements," notes Frost & Sullivan Research Analyst Rajanand Rao.
"Exceptional brand equity and a complete portfolio of products have further
highlighted Caterpillar's leading market position."

The company's success has been built on establishing a local presence
through partnerships with locally embedded dealers and distributors. Finning
in the United Kingdom, Pon Power in the Netherlands, Denmark, Sweden, Norway
and Barloworld Finanzauto in Spain are some of the largest Cat(R) dealers in

"Dealers and distributors such as these are the face of Caterpillar in
end markets," remarks Rao. "They are experienced and knowledgeable about
local dynamics and customer preferences, allowing Caterpillar to adopt a
bottom up approach to building brand equity as well as achieving low lead

A complete product portfolio for both the Cat and Olympian brands has
given Caterpillar an edge over the competition. Product offerings include
diesel generator sets between 9 kVA and 17,460 kVA, one of the widest range
of specifications within the industry. In addition, Caterpillar offers gas
generators, CHP applications, emission reduction systems, and system control

One of the defining factors in a company's success is the ability to
deliver on customer value. In this context, the range and quality of Cat and
Olympian equipment and services is unparalleled in the industry.

"Cat dealers offer top notch service and maintenance, thereby promoting
customer satisfaction," states Rao. "Caterpillar supplements and supports its
dealers both from a marketing and a technical perspective. This enables the
provision of smoother and better quality services to customers."

In addition, Caterpillar conducts regular customer surveys at dealer and
corporate levels. Results obtained from surveys at the dealer level are
rapidly implemented into New Product Introduction (NPI) and Continuous
Product Improvement (CPI) projects to further improve products and services.

"Furthermore, Caterpillar also offers value to customers by providing a
whole range of value added services," concludes Rao. "These range from
project insurance to financing options for customers looking for a one-stop
shop solution."

The Frost & Sullivan Award for Market Share Leadership is presented to
the company that has demonstrated excellence in capturing the highest market
share within its industry. The Award recognises the company's leadership
position within the industry in terms of revenues or units, as specified.

Frost & Sullivan Best Practices Awards recognise companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Caterpillar

For more than 80 years, Caterpillar Inc. has been making progress
possible and driving positive and sustainable change on every continent. With
2009 sales and revenues of US$32.396 billion, Caterpillar is the world's
leading manufacturer of construction and mining equipment, diesel and natural
gas engines, and industrial gas turbines.

Cat Electric Power is a single source provider of diesel and natural gas
fueled generator sets, automatic transfer switches (ATS), uninterruptible
power supply (UPS) and Switchgear - which are fully engineered to work

Caterpillar offers worldwide product support, with parts and service
available globally through the Caterpillar service and dealer network. In
addition, Cat dealer service technicians are trained to service every aspect
of Cat equipment.

For more information on Cat generator sets and continuous power systems,
or to find the local Cat dealer nearest you, please visit us on the web at or e-mail Join the
Caterpillar Online Community to read expert blogs and connect with peers at

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
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please visit

    Catherine Brassell
    Best Practices
    Frost & Sullivan
    Tel: +44-207-915-7867

    Robert F. Woodley
    Marketing Communication
    EAME-CIS Electric Power
    Electric Power Division
    Tel: +41-22-8494059

Catherine Brassell, Best Practices of Frost & Sullivan, +44-207-915-7867, Catherine.brassell at; or Robert F. Woodley, Marketing Communication of EAME-CIS Electric Power, Electric Power Division of Caterpillar, +41-22-8494059, woodley_robert_f at

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