GSMA’s Global Mobile Awards to Recognise Technical Innovation in the Mobile App Sector

LONDON, September 28, 2011 -

The GSMA has launched its prestigious 17th Annual Global Mobile Awards, which recognise excellence, achievement and innovation within the mobile communications industry, and will culminate in a presentation at the GSMA Mobile World Congress in Barcelona on Tuesday 28th February, 2012.  New categories have been introduced to reflect developments and innovation across the entire mobile ecosystem, including applications, as well as services, devices and technology.

“Through the ‘Most Innovative Mobile App’ award, we are seeking game-changing developers that are pushing boundaries and moving the market to the next level,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Our judges will be looking for innovative technology and business model leadership in areas such as augmented reality, ‘in-app’ purchase and commerce solutions, social media integration, the deployment and management of cloud-based apps, and task-oriented apps, among others.”  

Eligible entrants in this new category are companies and organisations that develop or deliver mobile applications including vendors, operators, content providers and brand owners.

Further details for the ‘Most Innovative Mobile App’ award can be found here. A full list of categories, criteria and entry details is available on the Global Mobile Awards website at www.globalmobileawards.com. The deadline for entries is Wednesday 30 November 2011, with a shortlist of nominations announced in January 2012.  For specific inquiries on the Global Mobile Awards, please contact: awards@globalmobileawards.com.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress.  

For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.

Anya Du Sauzay, +44(0)207-067-0746, or GSMA Press Office at press at gsm.org