Haier Reveals the Future of Home Appliances at CES Las Vegas 2011

By Haier Group Co. Ltd, PRNE
Friday, January 7, 2011

The world's #1 major home appliances brand showcases internet-connected TV and home appliance products at the world's largest consumer technology event

LAS VEGAS, January 8, 2011 - CES Booth #13632 — Haier, the world's #1 major appliances brand,
is unveiling its latest home appliances solutions today, with the launch of
its latest Net Connect Wi-Fi internet-connected televisions, innovative 3D
televisions, and new range of "Smart Life" internet-connected appliances.
These new creations from Haier will be on display exclusively at CES Las
Vegas, Booth #13632 until January 9, 2011.

Haier is ushering in a new era in television, in partnership with
Yahoo! Connected TV with the availability of its EV wireless
internet-connected LED televisions. These next-generation televisions make it
possible for TV viewers to get closer to the action than ever before thanks
to thousands of on-demand movies, television shows and wide range of
downloadable applications from brands worldwide. Furthermore lovers of 3D
television will be able to experience Haier's game-changing new 3D
televisions in a specially created 3D room at the Haier booth. Enthusiasts
will be able to experience changing from 2D to 3D at the push of a button and
Haier's own Active Shutter TV and Passive Polarized 3D technologies.

Haier will also be demonstrating its "Smart Life" ecosystem of
internet connected appliances at CES 2011. These innovative home solutions
make managing a home even simpler thanks to their remote management
functionality. Owners will be able to get information from and instructions
to their "Smart Life" refrigerators, washing machines and air conditioners
from any internet connection, efficiently and securely. The full system can
be used to remotely manage everything from home appliance controls, lighting
and curtain controls, multimedia entertainment systems, and monitoring and
security alarms, bringing together a number of outstanding features in the
world's first wireless-controlled network home appliance system.

"Our strategy has always been to listen to our customers and to
implement what they tell us they need and want from their home appliances and
entertainment systems. We clearly heard the message that today's consumer
wants to engage in a more meaningful way with the technology that helps them
in their day to day lives - whether that's for entertainment or for managing
domestic tasks, commented Ms. Zhang Tieyan, Director of Haier Global Branding
Operation. "We have been developing our Smart Life solutions since 1999 and
have consistently led the market in integrating excellent functionality with
exceptional interactivity - the new wireless internet-connected TVs, 3D
conversion capabilities and the range of "Smart Life" appliances clearly
demonstrate that focus."

Also on show at CES Booth #13632 is the new Haier Audio product
line, including an iPad, iPod and iPhone accessories and a sound bar which
provides 3D surround sound from one single front facing speaker.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
major home appliances brand in the world and China. Haier products are
distributed in more than 160 countries and regions in North America, Europe,
the Middle East, Asia and Africa. Global revenues amounted to RMB
(USD18.2 billion) in 2009, the profit growth is 10 times more
than revenue growth. Haier employs more than 60,000 people, including 10,000
outside China.

    Ms. Zhang Bin
    Haier Group Co. Ltd.
    Telephone: +86-0532-8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Telephone: +86-10-5861-7570
    Email: simon.vericel@hillandknowlton.com.cn

Ms. Zhang Bin of Haier Group Co. Ltd., +86-532-8893-6105, or zhangbin at haier.com; or Mr. Simon VERICEL of Hill and Knowlton China, +86-10-5861-7570, or simon.vericel at hillandknowlton.com.cn

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